article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
article thumbnail

Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

Goldman, according to reports in Bloomberg, would be added to the Amazon lending platform, which has traditionally helped merchants get the funding they need to get inventory. Amazon Lending traces its roots back to 2011, and the company had $863 million in SMB loans, according to recent filings with the Securities and Exchange Commission.

Lending 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Business Users Easily Build Bots Using RPA Tools?

Perficient

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. RPA tools that do not offer low-code capabilities or Attended bots will not lend themselves to effective citizen-led development.

Tools 309
article thumbnail

4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

We recently implemented a chatbot for a bank’s automotive lending division. In many of these cases presented, a strong relationship and shared strategy needs to exist between the OEM and dealers for chatbots to be effective. This is one way to develop a unified strategy between all parties to maximize the effectiveness of AI.

Strategy 409
article thumbnail

P2P lending makes it to main street?

Celent Banking

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Banks are certainly not playing hide and seek with P2P lending. Change or die.

Maine 100
article thumbnail

Building your growth plan: Key metrics to consider - Part 2

Abrigo

As discussed in a previous blog post, Part 1, one such metric is the loan application conversion rate, which measures the efficiency of the lending funnel. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. In reality, institutions can approach loan growth a variety of ways.

Resources 236
article thumbnail

Six Major Trends in Lending for Financial Marketers in 2019

The Financial Brand

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32