Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management
Jeff For Banks
JUNE 25, 2014
Marketing Leadership. But I was taking notes on key items identified as critical takeaways for marketing leadership. Key takeaways for marketing leadership: 1. It grates me when marketers focus on retail account acquisition when the bank''s strategy is to grow commercial customers. Speak the language of the C-Suite.
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