Remove Innovation Remove Millennials Remove social media Remove Video
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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content. Mobile apps are particularly popular among Gen Z consumers, with nearly half using them to learn about financial products.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196
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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. The final video was seen 6.7 How did Nordstrom do? It’s a great storytelling platform,” Galipeau told Fortune.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. You can upload a shot and then use Sensei to get the most out of a picture or video footage (where it has the most impact).

Marketing 195
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Facebook Tests Messenger Platform For High School Students

PYMNTS

As Facebook tries to bring post-millennials onto its platform, the social media network appears to be at work on a feature geared toward high school students. In creating that app, the social media giant said it consulted child development and online safety experts, as well as parent/teacher groups and thousands of parents.

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Are Millennials in Financial Crisis?

Filene

So, when I read articles like the one in MoneyTalk News by Krystal Steinmetz on January 11 called, “ 42 Percent of Millennials Are Engaging in This Risky Financial Behavior ,” my heart truly goes out to the millennials who are struggling financially. This article is also an innovation wake-up call to credit unions.

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Seeking Banking Balance Between Physical And Digital

PYMNTS

According to a recent CNBC interview with Anthony Jenkins, former CEO of Barclays, bank branches will be as “common as a Blockbuster video store in a few years’ time.”. A recent report from SurveyMonkey , a cloud-based survey development company, found that 80 percent of millennials said they want the option to visit a bank branch in person.