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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. Based in Hong Kong; showing integration with free to play video games. Personalized video content on a mass scale. Tim Dubes (VP, Marketing).

Video 40
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Visual Storytelling: Create Meaningful Gifs

Perficient

Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. How to Pronounce Gif. How to Make Your Own Gifs.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Not just for video games… okay, you have my attention. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? David Carr (Innovation Manager). The account has a tie into social media and sharing.

Video 40
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Finovate Fall 2016 Live Blog – Day 2

William Mills

Auto-financing is ripe for innovation. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. 10:50 am Moonraft Innovation Labs – [link] – @moonraft.

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Finovate Spring 2018 – Day 2

William Mills

How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. Demo video will be available soon. In today’s world there is uncertainty around many things, your finances don’t have to be one of them.