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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"

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Don’t Send Payment Reminders with Social Media, FICO Says

Bank Innovation

Consumers still aren’t comfortable receiving notifications like late payment reminders through social media channels, a study released today by FICO found.

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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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Banks Embrace Conservative Use of Social Media in Wake of Data Scandals

Bank Innovation

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank’s senior vice president of brand advertising and social media, Kelly […]. One taking a conservative approach is U.S.

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Can CBANC Crack the Bank Social Media Riddle?

Bank Innovation

In the age of ubiquitous mobile devices and 1.5 billion Facebook users (give or take a few million), it’s clear banks can’t keep their employees from social media. That opens bank systems to attacks via phishing and social engineering.

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Is Social Media Key to Hitting the Trillions for (Fin)Tech Companies?

Bank Innovation

Analyst Michael Markowski seems to think so, citing the technology giant’s recent acquisition of professional social media site LinkedIn as the boost that pushed Microsoft into the race. Could Microsoft be the first technology company to earn a one trillion market value?

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. percent of respondents in an early March survey said they were using their mobile devices to shop more often. The mobile linchpin .

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