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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

There’s a reason that bank apps and websites ask, “was this information helpful?”. Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

More than half of consumers find it difficult to locate relevant information on their banks’ websites, for example, a problem that led many to seek assistance in physical branches. Digital channels are now commonly being used by consumers as another alternative to in-person interactions for accessing useful information.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Beauty Market Ruled By Female Millennials

PYMNTS

More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

As the demographic with the highest risk of infection and severe illness, there is very little COVID-19 prevention and vaccine information specifically for older patients, either available in the media or by health providers and systems. Make scheduling COVID-19 vaccination appointments an easier experience online and offline.

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How fraudsters target different generations

Independent Banker

Gen Z, the younger generation, has transitioned into the workforce and is primarily being targeted through social media messages and chatbots,” Fratangelo says. Someone with a large online profile and presence—emails, apps and account passwords—could be more susceptible to a ransomware attack. How to minimize age-related fraud.

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