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Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Estee Lauder Agrees To Buy Asian Beauty Brand

PYMNTS

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. billion, Estee Lauder noted, although no other financial information was shared. by buying hot brands and focusing on younger shoppers across the industry.

Branding 101
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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184
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Beauty Market Ruled By Female Millennials

PYMNTS

More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. Millennials were found to be most likely to buy items in person from big-box retail stores.

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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.