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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Data and Dashboards: A Visual Approach to Information

Perficient

A recent client needed a way to see and show leadership relevant, high-level data that was most important to the business. While analytics platforms like Google and Adobe provide some out-of-the-box templates to use to create dashboards, for this client, creating a custom dashboard was the best way to show the information wanted. .

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Spreedly Adds Banking Exec As Chief Information Security Officer

PYMNTS

Spreedly , which works in accelerating global commerce via a secure, flexible platform for any payment type, has announced Christopher Hudel as chief information security officer (CISO), according to a press release. Hudel’s role will be to help boost cyber protection for customers.

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Bernhard Kaiser Joins Fides as Chief Information Officer

Bobsguide

the global leader in multibank connectivity and communications, has announced the hire of Bernhard Kaiser as the firm’s new Chief Information Officer. Kaiser will manage Fides’ information technology strategy and execution, focusing on innovation to meet the changing needs of the market. “I Fides Treasury Services Ltd. ,

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

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Understanding US Market Returns in Presidential Election Years

TrustBank

Recently, many of our clients in Wealth Management & Advisory Services have been understandably curious about how this year’s elections might affect market returns. Putting aside the partisan noise, I decided to take a closer look at US market performance during presidential election years since 1980. political events).

US 52
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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. travelers feel that brands should tailor their information based on personal preferences or past behaviors.”. Eric Hart, chief strategy officer, will serve as acting CFO.