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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378
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The New Lending Fintech Bonanza

Gonzobanker

OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.

Lending 158
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. This can result in large technical overhead and laggy information flow. Barrier 5: Insufficient Data Integration and Use.

Meeting 309
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Consumer-centric Digital Experience in Healthcare

Perficient

In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! And how can marketing build toward it? She’s informed, but she isn’t barraged with pushy notifications. It’s information on the go! They deal with life-or-death situations.

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The 2022 GonzoBanker Awards

Gonzobanker

TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. banks by market value.”.

Community 216
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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

Building trust is not limited to overarching company leadership. Institutions must also prioritize regulatory compliance and be vigilant about carrying out consequences when their employees breach these expectations.

Community 275
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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

This user-based web app allows users to predict which products may be a good fit for their skin by creating a Flask app that allows users to view information on products and ingredients. Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Bright Paths Project: Welcome to Stock Market.

Milwaukee 348