Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

DECEMBER 10, 2020

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. “Without strong CX leadership to champion the company’s initiatives and set cross-departmental goals, CX efforts typically stagnate, devolve, and disintegrate. Expectations vs Reality.

Customer Experience 340

Customer Experience Leadership Study Groups 340

Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. Perficient: Digital Strategy Experts.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

MAY 25, 2017

We leverage their thought leadership, knowledge of the industry and commitment to identifying opportunities to keep us ahead of the curve and help us streamline and grow. We are continually impressed by the support provided, from deployment planning to installation services, marketing communications and consumer research.

Technology 101

Technology Digital Strategies Leadership Retail 101

PYMNTS

SEPTEMBER 10, 2019

In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So

ATM 158

ATM Examples Course Strategy 158

FICO

AUGUST 19, 2022

So, where’s the “intelligence” in today’s “enterprises,” and the digital customer experiences digital transformation promised to deliver? This means that potentially vital information that could provide a breakthrough in companywide planning is never discovered outside of the department where it resides. Jim Neumann.

Customer Experience 52

Customer Experience Analytics Strategy Management 52