Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter.

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William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again? Three Ways Financial Companies Can Bridge the Gap in 2016.

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William Mills

DECEMBER 15, 2016

But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately. For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa, to discuss how to effectively manage a social media crisis. Q: Sounds like a solid plan!

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Perficient

MAY 28, 2020

So how can providers manage those fluctuations in demand, recover revenue for non-urgent services, and build patient trust in the process? 2: Manage fluctuations in demand. The market for patients has been dramatically impacted by COVID-19. How It Works: Key Benefits for Providers. How to Learn More.

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PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them? Create a rollout plan that considers your older patients.

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PYMNTS

SEPTEMBER 24, 2019

Digitally-focused CUs are reaping the rewards of this market demand and saving money by limiting the number of branch locations and ATMs that need to be maintained. This has not been without its share of challenges, according to Allison Videtti, the CU’s director of marketing. Social media for member engagement.

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PYMNTS

JANUARY 30, 2020

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. They didn’t know what to post or how to make that post really sing.”. Terms of the deal were not disclosed.

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PYMNTS

SEPTEMBER 22, 2020

help students create lasting memories and friendships through shared experiences, and look toward international markets.” . We have one or two things on the calendar for this year, but I think it's much smarter now to figure out how to do things in the future when, hopefully, we're in a much better situation.” .

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FICO

JANUARY 6, 2022

As credit issuance, account management and collections enter the digital age, the opportunity for innovative experimentation is accelerated and made more complex by the wide range of data and decision points a digital platform enables. The Pillars of Experimentation. Solve for the Problem, Not the Solution.

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Banking 2020

DECEMBER 15, 2014

Here’s a look at why and how managers should adjust their style to effectively lead the new generation of workers. They’ve been reared in a society that values participation and collaboration; sharing and exchanging ideas by way of blogs and social media is their norm. Be transparent.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Feature Employees.

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PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I

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PopularBank

OCTOBER 29, 2021

How to apply for a business loan. Who are the members of your management team and what is their experience? You may need to come prepared with resumes of your management team.). Connect with a Popular Bank Relationship Manager regarding the funding process for our Business Lines of Credit and Business Term Loans.

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Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on. Gina receives nurture emails, first around management, then progressing toward a focus on surgery. Reputation management. Stickiness.

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Social Assurance

AUGUST 12, 2014

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. In the 90’s we used email much like many use social media today. Social media has begun to take much of the same course.

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PYMNTS

JULY 23, 2019

The Swiss Federal Data Protection and Information Commissioner (FDPIC) said it still hasn’t heard from Facebook regarding its supposed oversight of Libra, the social media giant’s proposed cryptocurrency. . The organization said the information is crucial if it’s going to figure out how to manage the oversight of the currency. .

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms. Overall, social media is an ongoing learning process with apps and updates constantly emerging.

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FICO

APRIL 6, 2017

While some new market entrants may have a vested interest in pushing AI solutions, the fact is that traditional scorecard methods and AI bring different advantages to credit risk modeling — if you know how to use them together. Take, for example, our new credit decisioning solution, FICO Origination Manager Essentials – Small Business.

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PYMNTS

OCTOBER 9, 2020

Kenny Tsang , managing director at cross-border payments service provider PingPong , told Karen Webster that merchants must be ready — and must execute well. Tsang said that with holiday shopping pulled forward, the biggest issue many sellers will face is how to manage their inventory.

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PYMNTS

APRIL 24, 2018

Product Manager and Head of ATO at Riskified Alon Shem-Tov said the psychological effects of ATO incidents can be just as costly as the financial aspects. Riskified provides resources for companies that are unsure how to do this, he said. Furthermore, they can enrich this data using social media accounts.

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PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. Once you’re there, it’s essential to develop a voice for how your business communicates that’s unique and memorable. All that’s left is to carry it out.

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Independent Banker

OCTOBER 1, 2022

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. How to minimize age-related fraud. Social media. A cohesive strategy.

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Abrigo

MAY 5, 2022

Thankfully for bank and credit union executives, lenders, risk managers, and Bank Secrecy Act (BSA) Officers, banking podcasts and podcasts for credit unions are plentiful, and options are growing. or largely focused on the domestic banking market. If you have an interesting podcast to share, please send it to marketing@abrigo.com.

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Gonzobanker

MARCH 22, 2023

Here are seven key areas where bank executives need action plans to address burning challenges: Communication – Bankers have been working to calm their customers and community, but the quantity and quality haven’t yet met the standard in an always-on social media world where the public is sniffing for transparency and authenticity.

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PYMNTS

MARCH 23, 2020

And for a while there it looked like Netflix had managed to crack the code and enter the pantheon with three simple words. But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Netflix and chill.

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Social Assurance

DECEMBER 31, 2018

Though it’s now primarily used as a music and culture site, Myspace was one of the first social media networks that allowed personal profiles. 2010: Instagram launches as a photo and video-sharing social media network. What This Means: Social media channels for specific audiences will continue to develop.

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PYMNTS

MARCH 12, 2020

The uncertainty injected into the market, as Ning Wang, co-founder and chief business officer at PingPong , told Karen Webster in a recent conversation, is having undeniable effects worldwide – which are not likely to wear off anytime soon. The weak ones that move slowly will probably suffer tremendously.”.

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Insights on Business

FEBRUARY 13, 2019

Financial management. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions.

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PYMNTS

MAY 9, 2019

Facebook Co-Founder Chris Hughes issued a scathing rebuke of Facebook CEO Mark Zuckerberg, calling on the government to break up the social media giant. Mark alone can decide how to configure Facebook’s algorithms to determine what people see in their News Feeds, what privacy settings they can use and even which messages get delivered.

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Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

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CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. The article also highlights steering concerns that may result from targeted marketing.

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Social Assurance

SEPTEMBER 18, 2019

Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed.

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PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. The digital push is beneficial for both sides of the equation.

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PYMNTS

FEBRUARY 21, 2020

In a market ecosystem where Instagram influencers are a new norm in advertising, and where corporate sponsorships are diversifying throughout the digital ether, businesses’ vast network of strategic B2B partnerships is getting even bigger, and more complex. Slashing The AP Ambiguity. Driving Automation, Cutting Risk.

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PYMNTS

SEPTEMBER 24, 2019

As reported, the social media giant has some support from IBM. That executive, Jason Kelley, who serves as blockchain general manager, told CNBC that such efforts are a “team sport” and added that “our clients are ready to work with (Facebook) and we’re ready to work with all of them to bring it together.

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