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Will Our Love-Hate Relationship with Social Media Ever Break?

PYMNTS

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time — people complain constantly about how social media causes or enables all that. Yet those same people find it hard to quit the Facebook, Twitter and social media platforms.

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Google Quits Cookies As Data Privacy Regs Show Fangs

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How that will affect merchants’ online promotional activity hangs in the balance. As we know, mostly anonymous corporations have been collecting consumer data online for years, usually without explicit permission, selling it or using it for ad retargeting and personalization. That’s a bad moon rising for some Big Data operators.

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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

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Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As

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Facebook Is Developing Its Own OS To Rival Google, Apple

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In an effort to minimize future dependence on rivals Google and Apple, Facebook plans to develop its own operating system (OS), according to The Information. Mark Lucovsky, a former Microsoft engineer and co-author of the Windows NT operating system will lead the project. “We

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Can Google Fight Off Amazon And Facebook In Online Ad Race?

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Google appears to be losing steam in the ongoing race to dominate the online advertising market, and competitors Amazon and Facebook are taking advantage of the stumbles. As revealed in Google’s first-quarter 2019 financials, ad clicks across the Google sites also decelerated to 39 percent, as measured in terms of paid clicks.

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Will Privacy Worries Change Online Search Habits?

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How do consumers really want to search online ? That’s a question with obvious relevance to payment and commerce operators. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave. New laws favoring consumers have come into effect. Further regulations are looming.

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Google Lens Brushes Up Against Contextual Commerce

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Combine visual smarts with digital context and you’ve created an online shopping method that can respond to consumer impulses and discovery in ways that can feel pleasingly intimate – and can even lead to significant profit boosts. That’s one angle through which you can view a recent development involving Google Lens.

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