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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. The IDC Market Glance offers an overview of the landscape for consumer and small business digital lending. And for good. A Pathway to Improved Loss Rates and Happier Customers.

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Young Consumers Love to “Buy Now, Pay Later” – Here’s What to Know About the Explosive Fintech Trend

Perficient

Here are critical facts to know about some of the most popular BNPL service platforms: Afterpay: Afterpay was founded in Australia in 2014 but was acquired by fintech Square earlier this year. Affirm says on its website that it sometimes reports users’ payment history to Experian, and it “may report loans with delinquent payments.”

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Traditional FIs Drive Modernization Through FinTech Pairings

PYMNTS

In this week's roundup of bank-FinTech collaboration and open banking initiatives, Citi embraces the unlocking of account data to third-party FinTechs, while WEX weighs in on opportunity for banks to take advantage of partnerships. Plus, one FinTech offers a new spin on the open banking model to drive financial inclusion.

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Turning Compliance Burden Into FinTech-Regulator Collaboration

PYMNTS

Lithuania wants to become a global FinTech powerhouse. In recent years, the market has gone from one struggling with high financial illiteracy and limited card acceptance, to a bright spot in Europe for FinTech innovation. Regulation is perhaps the strongest driver of Lithuania’s FinTech-friendly environment.

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Morgan Stanley Goes After Brazilian FinTech Market

PYMNTS

Taking a page from Goldman Sachs’ book, Morgan Stanley is beginning to lend to FinTech startups in Brazil as it seeks more of a return on its investments. percent each year, noted the report. General Atlantic could also be an investor in the round of fundraising, noted the report. QMS has a 10 percent stake in Geru.

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Report: Paychex Gives Traditional Payroll Cycle A Real-Time Makeover

PYMNTS

Peer-to-peer (P2P) payment apps have become particularly appealing to consumers during the COVID-19 pandemic, with P2P app Zelle reporting rises in the number of transactions and transactions’ values in recent months. PYMNTS’ data revealed that many consumers are now seeking real-time access to their funds, with 35.2

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