PYMNTS

OCTOBER 8, 2019

Visa has teamed up with business expense management firm Payment Logic to support the use of commercial cards in accounts payable for Australian businesses. Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

PYMNTS

MARCH 14, 2017

FinTech Autobooks announced new funding to support its SMB banking solutions. The company cited research from Below Research that found 70 percent of SMBs say they would use a cash flow management solution if it were offered by a bank, representing a gap between what small businesses want and what they get from their banks.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. It is an open banking platform on one level and it also is a data management platform for consumers on another. Big data, it used to be called.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

MAY 1, 2019

Plaid, the FinTech platform provider that recently raised $250 million in venture funding, is gearing up to expand into Europe. lead specializing in go-to-market strategy. According to a report in Financial News , based on open positions at Plaid, the company is looking to hire 10 or more people for jobs in Europe.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

MAY 1, 2019

Plaid, the fintech platform provider which recently raised $250 million in venture funding, is gearing up to expand into Europe. According to the report, jobs include a Europe lead and a UK lead specializing in go-to-market strategy. Other jobs include for engineers and policy experts, reported Financial News.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

PYMNTS

JUNE 4, 2020

Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example. FinTechs that can prove they have robust security measures in place to prevent such problems are likely to win over FIs and help advance the open banking movement.

Report 158

Report Fraud Security Fintech 158

PYMNTS

MAY 15, 2018

Edison Partners Managing Partner Chris Sugden said, “ Billtrust Founder and CEO Flint Lane was a visionary in 2001, continues to be the leading innovator in B2B billing payments, and pioneered payment cycle management today. Flint and the entire Billtrust team epitomize the founders, CEOs and growth-stage businesses we aim to serve.”.

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

Tech and Finance

JUNE 8, 2017

Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. Her reputation has been built around her ability to drive regulatory and industry dialogue while developing product and market strategies that integrate with an evolving regulatory and innovation landscape.”.

Virginia 46

Virginia Fintech Marketing Strategies America 46

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Lead nurturing – 78%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

NOVEMBER 9, 2018

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. PYMNTS takes a look at the latest in B2B FinTech funding below. Working in the business management market is Scoro , an Estonia-based startup that just announced $5.2

Software 158

Software North Carolina Capital San Francisco 158

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. About William Mills Agency.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. It’s the reason why many more businesses, fintech startups included, are choosing the partnership model as their go-to-market strategy. Can you contribute resources towards their general marketing efforts, with a caveat they reference you?

Fintech 40

Fintech Strategy Marketing Strategies Training 40

PYMNTS

APRIL 18, 2018

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

Gonzobanker

JULY 27, 2022

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). The Two Strategies that Will Save Banking. Strategy #1: Embedded Finance. Why do it?

Strategy 88

Strategy Customer Experience Fintech blockchain 88

PYMNTS

AUGUST 17, 2017

Firms such as Citigroup have announced API hubs that will let third-party developers access consumer data to develop a range of services built around everything from P2P payments to a wide swath of functions tied to account management — from bill pay to money transfers.

Data 192

Data United States Strategy Marketing Strategies 192

Insights on Business

FEBRUARY 13, 2019

Financial management. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. Instead of departments like IT, they’ve created departments that correspond to a customer’s journey. Day-to-day tasks.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

William Mills

SEPTEMBER 24, 2018

and I are looking forward to watching the future of fintech unfold live on stage. There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

FICO

MARCH 28, 2023

We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. She has nearly two decades of experience building leading global operations teams and designing enterprise sales go-to-market strategies while delivering impactful customer experiences.

Leadership 52

Leadership Software Community Florida 52

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. Digital-only banks, fintechs and bigtechs have the right mix of entrepreneurial ingenuity and technology capability to make irreversible inroads into corporate banking—including corporate payments.

Payments 150

Payments Customer Experience Survey Capital 150

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. Bank Marketing Lesson 9: Goal Setting – A Common Theme. Both ladies detailed the tremendous opportunity, potential fintech partners in this space, and the risks.

Conference 195

Conference Marketing social media Data 195

Insights on Business

JULY 23, 2018

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply?

Innovation 96

Innovation Security Case Study Strategy 96

Social Assurance

NOVEMBER 19, 2021

.” -Jaime Faulker, Social Assurance Client Growth Manager. A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Gonzobanker

OCTOBER 26, 2021

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact.

Leadership 97

Leadership Compliance Strategy Branding 97

William Mills

APRIL 5, 2016

. “William Mills Agency has an incredible knowledge of both the financial sector and content marketing which they have combined to consistently accelerate marketing and sales growth through their digital presence,” said Jordan Benjamin HubSpot channel account manager.

social media 40

social media Software Marketing Automation Marketing Strategies 40

CB Insights

OCTOBER 10, 2018

Market Map: The Startups Disrupting Retail & Commercial Banking. We define startups disrupting banking broadly to include mobile-first fintech companies that primarily focus on leveraging technology and software to digitize and streamline retail and business credit, checking, and savings accounts.

Retail 78

Retail Cards Millennials Mobile 78

CB Insights

MARCH 8, 2018

Banks in Fintech: what’s ahead in 2018. Join us for data-driven look at how major banks are approaching fintech investments and taking on insurgents. We define challenger banks as fintech companies leveraging technology and software to digitize and streamline retail banking. First Name. customers since 2014.

Retail 78

Retail Digital Banking Fintech Regulation 78

Celent Banking

JANUARY 22, 2015

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Galicia MOVE includes a savings account, a debit card and a credit card.

Maine 100

Maine Lending Regulation Risk Management 100

Fintech Labs Insights

MAY 21, 2019

Kindur has been in the fintech news lately, first when it raised $10M in December (led by Anthemis) and then more recently when it launched its investment management service. In the USA, that’s the 55+ age group, a group that is relatively neglected by digital marketers. First Look at Brex, Fintech’s Youngest Unicorn.

Marketing Strategies 12

Marketing Strategies Groups Fintech Strategy 12

William Mills

SEPTEMBER 25, 2018

Voice reads key and then can access the dashboard manager where you can then log into a variety of apps like Credit Karma, Amex, Bank, etc. VoiceBiometrics, Password Manager, voice driven payments, digitizes ID’s, (not a digital ID), They are an identity provider. ^DG. Fortress ID is a password manager. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech. CRM and relationship management.

Technology 40

Technology US Customer Experience Marketing 40

Fintech Labs Insights

AUGUST 9, 2016

A look at the companies demoing live to 1,500+ fintech professionals on September 8 & 9, 2016. Paul leads the financial services card vertical and is charged with product development, business development and market strategy. Ginny Gomez, SVP, Product Management. Register today. Ginny leads U.S.

Big Data 12

Big Data Marketing Strategies Strategy Analytics 12

Fintech Labs Insights

JUNE 1, 2017

And if you’re a fintech developer or startup looking to partner with a leading core banking provider in financial services, CFT Hack the Core on July 14 – 16 in San Ramon may be the moment you’ve been waiting for. Applying to CFT Hack the Core is easy. and that’s it. “The It is a win-win for everyone.”.

Fintech 18

Fintech Innovation Software United States 18

William Mills

MAY 11, 2016

This approach makes a lot of sense– but not sure if it would meet the governance and compliance considerations of most banks and investment management firms. ^SR 01:15 pm 10 Reasons Why Fintech Startups Fail. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup.

Video 40

Video Lending social media Analytics 40

South State Correspondent

MAY 2, 2022

The branch thinks about increasing deposits, and Treasury Management thinks about growing treasury management. This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them.

social media 195

social media Management Marketing Resources 195

ForwardBanker

MARCH 7, 2018

DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all. The post Learnings from the Main Stage at DX18 appeared first on Deluxe FS.

Maine 42

Maine Retail Industry Marketing 42

Fintech Labs Insights

JANUARY 26, 2016

MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. MacDonald isn’t the only well-known fintech player MX has recruited. PFM and banking software company MX recruited its first CMO today.

San Francisco 12

San Francisco Utah User Experience New York 12

William Mills

MAY 10, 2016

OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. Interesting take on managing customer experience, a big topic nowadays. This is car-title lending updated by fintech. ^SR Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose.

San Jose 40

San Jose Customer Experience Mobile social media 40