BankInovation

DECEMBER 23, 2022

The New York-based fintech is a spend management platform that allows companies to request, approve and track expenditures in real time, according to Crunchbase. Teampay will use the funding toward advancing its go-to-market strategy, expand its workforce and prioritize its recent partnership […].

Fintech 52

Fintech New York Marketing Strategies Strategy 52

Perficient

APRIL 20, 2023

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

William Mills

FEBRUARY 8, 2024

In the ever-evolving landscape of financial technology (Fintech), where innovation and competition are the norm, the ability to generate high-quality leads is crucial. For Fintech companies looking to serve financial institutions, effective lead generation is not just a strategy, it's the lifeline for sustainable growth.

Strategy 81

Strategy Fintech Financial Technology Innovation 81

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

PYMNTS

JANUARY 18, 2018

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. Navigating the FinTech Waters. Preparing for a FinTech Future.

Fintech 130

Fintech Marketing Strategy Payments 130

William Mills

MAY 28, 2020

Now that marketing and sales have shifted toward digital channels, it is more important than ever for your business to stay relevant in the fintech space. It can be challenging to stand out when everyone is being bombarded with more online marketing than in the past.

Fintech 53

Fintech Branding Marketing Strategies Strategy 53

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Analysts found that, in the first nine months of 2016, China held the top spot for FinTech investment, with funding raised for that period doubling compared to the same period in 2015.

Fintech 100

Fintech Cards Mobile Capital 100

William Mills

APRIL 25, 2019

Social media is frequently viewed as a B2C marketing strategy that other companies needn’t bother with. However B2B companies, and fintechs in particular, can gain enormous benefits from a well-rounded social media strategy.

social media 54

social media Strategy Fintech Marketing Strategies 54

Bobsguide

JULY 13, 2022

NXTsoft , a company focused on delivering seamless API Connectivity as a Service to the financial marketspace has named Fintech veteran Chuck Diulus as Chief Revenue Officer. Diulus, a graduate of The Pennsylvania State University, has over 30 years’ experience in EFT, banking and Fintech industries.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors. lead specializing in go-to-market strategy.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

PYMNTS

JUNE 4, 2020

Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example. FinTechs that can prove they have robust security measures in place to prevent such problems are likely to win over FIs and help advance the open banking movement.

Report 158

Report Fraud Security Fintech 158

The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

Fintech 31

Fintech Survey Branding Marketing Strategies 31

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! Lead nurturing – 78%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Tech and Finance

JUNE 8, 2017

Pendo Systems has announced that Ruth Wandhöfer, global head of regulatory and market strategy at Citi, has joined its board. Her reputation has been built around her ability to drive regulatory and industry dialogue while developing product and market strategies that integrate with an evolving regulatory and innovation landscape.”.

Virginia 46

Virginia Fintech Marketing Strategies America 46

PYMNTS

OCTOBER 8, 2019

Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. We’re thrilled to partner with an Australian FinTech to provide a solution for other small business owners. It’s a great story of Australian startups enabling one another’s growth.”.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

The Financial Brand

APRIL 14, 2021

The post Why Do Consumers Love Fintechs? Consumers want financial institutions to help them reduce financial stress using digital tools that are intuitive and easy to use. appeared first on The Financial Brand.

Fintech 42

Fintech Tools Branding Customer Experience 42

PYMNTS

MAY 1, 2019

Plaid, the FinTech platform provider that recently raised $250 million in venture funding, is gearing up to expand into Europe. lead specializing in go-to-market strategy. According to a report in Financial News , based on open positions at Plaid, the company is looking to hire 10 or more people for jobs in Europe.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

William Mills

MAY 13, 2022

For many, it contributed to the realization of the vital role that industry conferences and trade shows play in the marketing and sales cycle, highlighting the need for in-person events to support lead generation efforts outside of inbound marketing strategies.

Marketing Strategies 77

Marketing Strategies Conference Industry Strategy 77

William Mills

AUGUST 30, 2018

The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. SEO Benefits.

Fintech 41

Fintech social media Branding Marketing Strategies 41

PYMNTS

MARCH 14, 2017

FinTech Autobooks announced new funding to support its SMB banking solutions. This funding will enable us to expand our operations, which is already well under way with multiple credit unions and banks, and to refine our product, sales, distribution and marketing strategies to better serve small businesses.”.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

MAY 1, 2019

Plaid, the fintech platform provider which recently raised $250 million in venture funding, is gearing up to expand into Europe. According to the report, jobs include a Europe lead and a UK lead specializing in go-to-market strategy. Other jobs include for engineers and policy experts, reported Financial News.

Marketing Strategies 100

Marketing Strategies Capital Fintech Policies 100

The Financial Brand

AUGUST 11, 2021

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 37

Fintech Marketing Banking Trends Analysis 37

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. The deal will also give rise to strategic collaborations between traditional financial institutions and tech-nimble FinTechs.

Data 293

Data Innovation Big Data Marketing Strategies 293

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. About William Mills Agency.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

The Financial Brand

FEBRUARY 3, 2022

The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.

Marketing 27

Marketing Fintech Millennials Analytics 27

Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. It’s the reason why many more businesses, fintech startups included, are choosing the partnership model as their go-to-market strategy. And Everest, as many of us know, is incredibly unforgiving.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

The Financial Brand

OCTOBER 23, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

Fintech 34

Fintech Branding Marketing Marketing Strategies 34

The Financial Brand

JANUARY 4, 2022

It's a risky move without the marketing strategy — and chops — to support it. A few institutions have abandoned 'bank' in their branding. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Marketing Strategies Banking Trends Analysis 36

Gonzobanker

JULY 27, 2022

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Strategy #1: Embedded Finance. Strategy #2: Embedded Fintech. Why do it?

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Financial Brand

JUNE 2, 2019

While fintechs give banks and credit unions a run for consumers' money, don't forget who won the race between the tortoise and the hare. The post Fintechs vs. Traditional Banks: Who Has the Bigger Advantage? appeared first on The Financial Brand.

Fintech 32

Fintech Branding Marketing Strategies Marketing 32

Long Lasting Ideas

MARCH 7, 2016

It’s no secret that the Fintech world is exploding. at Bank Marketing Strategy + Ideas. They’re called disruptors. These changes in technology and regulation are shattering the mold of traditional banking, which may have a devastating impact on smaller community banks.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

Independent Banker

OCTOBER 1, 2021

Recent changes in overdraft fee practices at some banks and new product offerings by fintech providers have made a big splash in the news recently.

Strategy 91

Strategy Marketing Strategies Policies Survey 91

PYMNTS

APRIL 18, 2018

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100