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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. Ann Chen ( ann.chen@icba.org ) is ICBA’s director, social media engagement. Husic: Do it!

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ICBA LEAD FWD Summit

Independent Banker

At this year’s ICBA LEAD FWD Summit, up-and-coming community bankers gathered from around the country to strengthen their leadership, technical banking and advocacy skills. The leadership conference hosted 26 speakers that helped attendees prepare for the future of banking. Bolton welcomed LEAD FWD attendees in Fort Worth, Texas.

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Best Banking Books To Create The Modern Banker

South State Correspondent

The Goal: A Process of Ongoing Improvement (30 th Edition) , by Eliyahu Goldratt and Jeff Cox – When they say don’t judge a book by its cover, this is an example of where that troupe comes from. Anthony has written eight bestsellers and offers an inspiring take on leadership. This book will be needed by bank CEOs in 2024.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

This is why influencers work in social media. Citizens Bank of Edmonds does this ridiculously well with their Heard on Hurd support and leadership. Go Pro and Red Bull, for example, teamed up to execute on theme number four above in 2014. The power of moms ended up trumping the need to fight.

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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. The participants were asked to pick from pay-per-click (PPC) ads, content marketing, social media marketing, and email marketing. For example, U.K.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. That combination made their liabilities very sensitive to safety.