William Mills

SEPTEMBER 24, 2018

There are a number of great events in FinTech but this one I do my best to attend each year. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. and I are looking forward to watching the future of fintech unfold live on stage.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

PYMNTS

AUGUST 12, 2020

For decades, the insurance industry is quite literally a lifeline for those affected by unfortunate events. With more investment comes more innovation, which will be imperative for the sector to adjust its market strategies to fit the new normal of today.

Policies 229

Policies Marketing Strategies Industry Payments 229

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. on the dollar for indirect investment to support the effort.

Conference 195

Conference Marketing social media Data 195

FICO

JUNE 14, 2023

Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

OCTOBER 5, 2018

The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. Is your web and social presence measuring up?

social media 76

social media Marketing Google Marketing Strategies 76

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

NCR

MARCH 1, 2016

At a time when we’re all experimenting with new technologies, strategies and tactics, it’s vital for us to get together—yes, in person—to trade ideas and learn from each other. Those are just a couple of the reasons why a huge majority of marketers, no less than 83%, believe that social media is important to their business.

Conference 40

Conference social media Marketing Strategies Strategy 40

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. This iconic event first appeared on television in 1939, when it aired locally in New York City as an experimental broadcast. After a wartime suspension of the parade, the event resumed in 1945, and so did local broadcasts.

Technology 135

Technology Honolulu New York City Iowa 135

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Long Lasting Ideas

JANUARY 5, 2015

How can bank marketers find creative ways to attract those 18-to-29 year old customers? With a combination of creativity, using this generation’s technology and some of the old-fashioned, yet time-tested customer service and marketing techniques their parents knew well. Give young people a voice. Read more: [link].

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

SEPTEMBER 25, 2018

This functionality includes restaurants, events, concerts, and more. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. The mobile app contains targeted offers, lifestyle guidance, financial education, and information on functions and services.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

SEPTEMBER 12, 2017

Clearly, cybersecurity is a huge recurring theme at this event and is even more timely in light of recent events. This technology powers a ton of other FinTech companies (something that I don’t think most people know). Companies like Google use our technology. Integrated a bunch of technology.” Envestnet|Yodlee.

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 40

social media Tools Marketing Strategies Marketing 40

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 12:15 pm Capsilon.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. For credit unions, future success hinges on the ability to build long-term connections.

social media 42

social media Tools Marketing Strategies Marketing 42

Social Assurance

OCTOBER 29, 2021

Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

Gonzobanker

JANUARY 14, 2016

.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. Thanks to technology, that decision is often made long before someone walks into the branch. Keep it up!

Community 60

Community Marketing Mobile US 60

Fintech Labs Insights

JUNE 1, 2017

Based on CFT’s high-performance Hogan core banking software and its APIs, events like CFT Hack the Core can be important stepping stones for emerging fintech startups. Here they will refine their solutions ahead of a Demo Day event during CeleritFinTech’s Core Banking Innovation Summit in early 2018. and that’s it.

Fintech 18

Fintech Innovation Software United States 18

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. What’s the market strategy?

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 9, 2018

I’ve participated in every US event except one as well as Finovate Europe last year. There are a number of great events in FinTech but this one I do my best to attend each year. Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending.

Security 40

Security Samsung Strategy San Jose 40

William Mills

MAY 10, 2016

Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). We’ll be blogging live from the 2-day event, covering over 72 companies. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Good job. ^WM.

San Jose 40

San Jose Customer Experience Mobile social media 40

Social Assurance

NOVEMBER 6, 2020

Despite the formidable challenge of combining four in-person events into one virtual event, the benefits of this new format were soon apparent. By having CFOs and CEOs in attendance, content would lend itself to position bank marketers as a critical function within any organization.

Marketing 12

Marketing Conference Minneapolis Analytics 12

William Mills

SEPTEMBER 7, 2016

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Quicken Loans has invested in some cool technology and promoting the heck out of it.

Mobile 40

Mobile Cards Fraud Data 40

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Going to speak about technology can be better used in the card world. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

PYMNTS

OCTOBER 20, 2020

So far, 2020 has been a year of transformational events on many levels, including a resounding impact on how the world conducts business, which has changed and established new norms for how and where we work. The following is an excerpt from What Did You Change? contributed by Dean Leavitt , founder and CEO of Boost Payment Solutions.

Tools 159

Tools Marketing Strategies Capital Payments 159

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. The world is getting smaller as technology improves. Get involved in local events, festivals, anything related to the community which you can blog about or offer special promotions. Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

SEPTEMBER 9, 2016

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. You can look at life events such as marriage, credit card, new job, etc. We try to leave a positive mark on the world through business and technology. I need to learn more.

social media 40

social media ATM Mobile Customer Experience 40

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. It is a notable pivot from Amazon’s IP strategy, where the playbook has been to build, patent, and keep proprietary technology in-house to fuel Amazon’s marketplace.

Cards 101

Cards Lending Strategy US 101

FICO

JUNE 23, 2023

Sectors that leverage digital marketing strategies for acquiring and properly serving customers are moving towards hyper-personalization — a ‘supercharged’ version of personalization using real-time customer data, artificial intelligence, automation and predictive analytics. Is it a new device? Is an OTP needed?

Fraud 52

Fraud Management Customer Experience Strategy 52

FICO

APRIL 17, 2023

The way we all bank has undergone a huge transformation — driven in part through technological innovation and in part through a post-pandemic cultural shift. It’s also a minimum mandatory expectation among bank customers. Everyone is talking about it, and everyone is doing it — at some level.

Survey 52

Survey Customer Experience Analytics Study 52

CB Insights

FEBRUARY 27, 2018

From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. One of the engines of the tech industry’s rebirth after the dot-com crash was cloud technology and the “as-a-service” revolution. The idea was to break the company into the $5B eye exam market.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well. Conclusion.

Marketing 78

Marketing Data Analytics Examples 78