Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace.

social media 76

social media Marketing Google Marketing Strategies 76

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

Social Assurance

OCTOBER 29, 2021

Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

Long Lasting Ideas

JANUARY 5, 2015

How can bank marketers find creative ways to attract those 18-to-29 year old customers? With a combination of creativity, using this generation’s technology and some of the old-fashioned, yet time-tested customer service and marketing techniques their parents knew well. Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 12:15 pm Capsilon.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

William Mills

SEPTEMBER 25, 2018

This functionality includes restaurants, events, concerts, and more. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. The mobile app contains targeted offers, lifestyle guidance, financial education, and information on functions and services.

Mobile 78

Mobile Customer Experience Lending Analytics 78

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. The world is getting smaller as technology improves. Get involved in local events, festivals, anything related to the community which you can blog about or offer special promotions. Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

MAY 10, 2016

Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). We’ll be blogging live from the 2-day event, covering over 72 companies. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Good job. ^WM.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. What’s the market strategy?

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Going to speak about technology can be better used in the card world. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 9, 2018

I’ve participated in every US event except one as well as Finovate Europe last year. There are a number of great events in FinTech but this one I do my best to attend each year. Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Quicken Loans has invested in some cool technology and promoting the heck out of it.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. One of the engines of the tech industry’s rebirth after the dot-com crash was cloud technology and the “as-a-service” revolution. The idea was to break the company into the $5B eye exam market.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Social media (i.e. Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.

Marketing 78

Marketing Data Analytics Examples 78