article thumbnail

[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

He implemented a metric-driven management system that saw revenue rise 15 percent and profitability quadruple in his first year. He personally responds to every Tweet, seeing such high engagement that Twitter profiled him in a company case study. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Branding 441
article thumbnail

Will Customer Experience Ever Rule the World?

Perficient

Mr. Hernandez provides a lot of good information about his take on how customers are adjusting to the new “reality” of managing the virus. As pointed out in the KPMG paper and many other studies , companies with better customer experiences do better in the market. Just meeting expectations is no way to rule the world. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post COVID-19 Customer Experience Imperatives

Perficient

In the Pega 2020 Global Customer Experience Study , Pega identified several key data points to which we should pay attention. ” Pega Study. Buried in the study results is another interesting bit of data that also relates to understanding customers. Expectations vs Reality. Let’s start with expectations vs reality.

article thumbnail

Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294
article thumbnail

Chipotle Personalizes Loyalty Program, Digital Ordering Experience

PYMNTS

Cold weather may put a damper on in-person sales, but it is unlikely to diminish customers’ newfound enthusiasm for digital and mobile ordering solutions. PYMNTS research shows that the shift to digital and mobile ordering solutions is especially robust in more populated locations. The study found that 25.8

Mobile 210
article thumbnail

Florida Retail Reopening Fails To Draw Consumers

PYMNTS

percent of consumers shop for retail goods online more often than they did on March 6, the first day of our study, and that continues to climb — up 10.5 Infrastructure providers are hustling to keep up with the digital shift. percent from 35.5 percent in just the last two weeks.

Florida 205
article thumbnail

Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales

PYMNTS

Fast-casual chain Chipotle Mexican Grill , which has more than 2,700 global locations, has ramped up efforts to enhance customers’ digital experiences to match those it offers in-restaurant. Another study found that 80 percent of consumers would order online or via mobile app if eateries rewarded them for doing so.

New York 214