Remove Data Remove Marketing Remove social media Remove User Experience
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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

IBM has developed Watson Marketing capabilities to help banks discover insights beyond the abilities of conventional computing. Like diamonds masked by coal dust, banks possess insights rendered invisible by the sheer size and unwieldiness of massive amounts of unstructured data.

Marketing 156
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Deep Dive: The Need For Real-Time Data To Keep Onboarding Fast And Secure

PYMNTS

Banks are jostling for space in the market because an expanding number of FinTechs and large-scale technology companies are competing for the same set of consumers. Banks must enable fast and seamless onboarding experiences, but these processes should also be secure. Data and Authentication Frustrations.

Security 133
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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Aquiire Snaps Up Machine Learning Tech From Zakta

PYMNTS

Zakta’s technology includes visual search and discovery, natural language processing, data mining and other capabilities. According to the eProcurement firm, the technologies will result in enhanced search experiences and enhanced integration with online and social media product reviews.

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YouTube Continues to Dominate the Video Results in Google

Perficient

Across 710 featured snippets with videos that we saw in our data, all of them were YouTube videos. Now, let’s get to the hardcore data. These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Why does Google care?

Video 520
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In Digital Banking Age, Personal Touch Still Matters

PYMNTS

When it comes to digital outreach, executives must get together with “product and marketing teams to think about how you are going to take that asset into other channels. One way to springboard between the personal touch and technology, especially in a mobile setting, can come through social media interaction.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements. User experience, seamless checkout, payment process, chat and security are just a few that need to be buttoned up. It’s different.

Retail 144