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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

IBM has developed Watson Marketing capabilities to help banks discover insights beyond the abilities of conventional computing. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. .” Maximize personalized upsell and cross-sell opportunities.

Marketing 156
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. Consider that the typical user spends about 2.5

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Snap Developing Augmented Reality Wearable Glasses

PYMNTS

We already know that Snap seeks to innovate with the camera and claims to have changed the social media user experience. While augmented reality has certainly proved to be a success for apps like Pokemon Go, this type of eyewear will likely be the first of its kind to hit the market.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. In other markets, the rise of marketplaces is giving old organizations new perspective. How Secondhand Marketplace thredUP Is Using AI To Personalize Shopping.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements. User experience, seamless checkout, payment process, chat and security are just a few that need to be buttoned up. It’s different.

Retail 144
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Aquiire Snaps Up Machine Learning Tech From Zakta

PYMNTS

According to the eProcurement firm, the technologies will result in enhanced search experiences and enhanced integration with online and social media product reviews. Zakta’s technology includes visual search and discovery, natural language processing, data mining and other capabilities.