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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Survey: When Do Fraud Controls Ruin the Customer Experience?

FICO

The last few years have thrown up many challenges for banks and card providers as everything has shifted online, one of the primary challenges being fraud scams. But the online shift has also created opportunities for financial institutions to demonstrate their strong fraud controls in the digital space.

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Digital banking often leads to branch visits, survey says

Bank Innovation

As consumers increasingly expect to complete bank interactions online, a survey commissioned by Lightico indicates that creating end-to-end digital journeys continues to be a struggle for many banks.

Survey 221
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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. The Sizable Online Fraud Threat. Vendors do not always find the transition to online selling to be easy.

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Online/Digital Account Opening: A Bridge and A Moat

Abrigo

Offering Digital Consumer and Commercial Accounts Benefits Financial Institutions Banks and credit unions that enable online/digital account opening win new customers and members and retain existing ones. . Takeaway 1 Many financial institutions are adding or improving online or digital account opening capabilities. .

Online 195
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New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales

PYMNTS

Businesses and financial institutions (FIs) are constantly examining ways to make their customers’ accounts more secure, especially as more consumers go online to make purchases and transact during the ongoing COVID-19 pandemic. A convenient, yet secure solution could be just a few taps away, however. About The Tracker.

Online 272