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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Why The Customer Experience Is A Program, Not A Project

PYMNTS

The pandemic has reshaped how we interact with merchants — and what we expect, as customers, from those increasingly digital interactions. Call it the transformation of CX, shorthand for the customer experience.

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Customer Data Management Challenges in Financial Services

Perficient

Today, I will dive into the customer data management challenges financial companies might encounter when starting their personalization journey. Data management in any financial services firm is complex. Previously, I discussed personalization’s future in financial services.

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BBVA's Strickland: customers want similar experiences in desktop, mobile banking

Payments Dive

Tim Tang, director, enterprise solutions at Hughes, sits down with Gil Strickland, vice president, product management at BBVA USA, to talk about customer expectations for online and mobile banking during the Bank Customer Experience Summit in Chicago.

Mobile 191
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New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales

PYMNTS

Businesses and financial institutions (FIs) are constantly examining ways to make their customers’ accounts more secure, especially as more consumers go online to make purchases and transact during the ongoing COVID-19 pandemic. A convenient, yet secure solution could be just a few taps away, however.

Online 272
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What Businesses Should Expect for Commerce This Holiday Season

Perficient

The COVID-19 pandemic has already impacted several facets of digital commerce, and many businesses will have to make certain adjustments as holiday spend continues to move online. Move Retail Stores Online. Most consumers are staying at home, meaning fewer are heading into stores and more are shopping online.

Online 484