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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Delivering A Generation-Bridging Banking Experience

PYMNTS

For better authentication, financial institutions (FIs) are experimenting with artificial intelligence (AI) and biometrics, attempting to create security measures that don’t frustrate consumers. In the latest Digital Banking Tracker™ , PYMNTS examines how banks are innovating to address these security vulnerabilities.

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Is Social Banking The Key To FIs Capturing Gen Z?

PYMNTS

Persuading customers to choose one bank over another is never an easy task, and it’s only become more challenging in the saturated digital banking space. Around the Digital Banking World. About the Tracker.

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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

The digital players are working to differentiate based on stronger customer experience features and tight integrations in areas such as financial health, data-driven marketing and fraud/security. Banks and credit unions are maturing their internal digital support capabilities. There is no perfect vendor.

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A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

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Digital Banking Commandment: Respect Your Customers’ Data!

FICO

Following the highly successful The 11 Commandments of Digital Banking eBook , we are kicking off a series of 5 deeper dive blog posts that group the 11 Commandments below into common themes. Digital lift-and-shift is not a strategy! You ask customers for a lot of information. Friction – not inherently good or evil.

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Top News In Payments: Wells Fargo Appoints COO; Visa Names New Partners To Help FinTechs

PYMNTS

Also, Visa is working with four global finance firms to help FinTechs issue plastic as well as digital payments. And London’s digital unicorn Monzo has appointed TS Anil to head up U.S. New Visa Alliances Help FinTechs Launch Payments Solutions. UK Digital Bank Monzo Taps Visa Exec As US CEO. operations.

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