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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. Of course, the traditional “snail mail” conduit still receives the bulk of attention and funding. As noted in the DMA Response Rate Report, direct mail response rates are 9 percent to a house list, 5 percent to a prospect list and social media had a 1 percent rate.

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New Facebook Shops Feature Streamlines Social Commerce

PYMNTS

To enable businesses to more easily list their merchandise on its social media platforms, Facebook has unveiled Facebook Shops. The social media company had allowed companies to list items on Instagram and Facebook in the past. That of course means there’ll be higher conversions and more sales for small businesses.”

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Big Tech Faces Regulation Reckoning As 2021 Dawns

PYMNTS

As reported in this space , the DSA and DMA cover online marketplaces, social media and other platforms. The proposal also mandates more disclosure on "online advertising and on the algorithms used to recommend content to users.". which of course is Brexit-ing the EU).

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Can Online Dating Keep Out Stalkers? Facebook Thinks So.

PYMNTS

Excuse the brief descent into heartbreak, but for every online dating success story — Aren’t they so cute?!! Can Facebook help bring more sanity — or, more accurately, a better sense of safety — to the world of online dating? That’s the social media platform’s aim. How nice of them to have an open bar at their wedding !

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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. A significant part of contextual commerce is helping consumers find new products on Instagram and via other social media.

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