PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Fake reviews can be devastating to a brand.

Retail 153

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PYMNTS

DECEMBER 7, 2020

7) as the Ikea brand continues to shift itself to digital, according to published reports. Published reports indicate that in the past year, Ikea has seen online sales increase by 45 percent. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. Do catalogs work for every brand?

social media 242

social media Retail Branding Course 242

Abrigo

APRIL 29, 2015

The score: If your online presence could use an overhaul, take action and check off the relevant boxes, ensuring that your site not only accurately reflects the work that you do, but also your firm’s brand. Generation X and Millennials increasingly supplement their online research with social media searches.

social media 150

social media Online Millennials Branding 150

BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. In fact, one of our course books is going to be Mark Schaefer’s KNOWN book (and I am thrilled Mark will be doing a guest talk for my class this spring!). Talkwalker.

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PYMNTS

JUNE 18, 2019

The new developments show, among other things, the importance of social media — and also prescriptions — when it comes to capturing the dollars of pet owners, who are always a steady source of both digital and physical commerce. Online pet pharmacies also are pulling greater weight in pet retail. Better Pet Tag. Pet Medicine.

Retail 122

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PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

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PYMNTS

JUNE 24, 2020

“First and foremost, it’s important to understand that Newegg’s take on D2C varies in some subtle but very important ways compared to the conventional definition of D2C, which involves brands eliminating intermediaries and selling directly to consumers,” said Newegg’s global CEO Anthony Chow.

Branding 141

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PYMNTS

OCTOBER 23, 2018

An Elon Musk message on Twitter – apparently a joke about bitcoin that fell flat – ended up causing the messaging and social media platform to lock down the account of the co-founder of both Tesla and PayPal. 22), featured a female anime character with bitcoin-branded garb, and text from Musk that read “Wanna buy some bitcoin?”

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PYMNTS

MARCH 30, 2016

While it’s just become a fad in the last few years for retailers to actually start selling their wares on social media, just having a Facebook page has been a necessity of online merchants for many years more. One of the most active top 20 percent in the category, retail brands had a 3.6-percent

Retail 100

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PYMNTS

JANUARY 29, 2018

When you think about the online versus the offline experience, we don’t need AI in our stores. Neiman Marcus , for instance, has built its social media strategy on the backs of sales associates, who are asked to use their personal Instagram and Snapchat accounts to generate sales for the company. We have ‘I,’” said Metrick. “We

Retail 122

Retail social media Branding Technology 122

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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PYMNTS

AUGUST 23, 2019

Fewer sales in-store, of course, mean less torque to the top line. The rollout was finalized in July, and it dovetails with an initiative to boost traffic through the Curated by Kohl’s, showcasing (at 50 stores) a rotating set of brands through concurrent digital and in-store efforts. The moves to spur foot traffic come as the U.S.

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PYMNTS

FEBRUARY 22, 2018

Big merchants have many strategies, but they often lack an online checkout strategy. As a result, merchants may lose millions a year due to the friction associated with converting shoppers to buyers online. It allows customers to pull in credit card, billing, and shipping info they’ve stored on the social media sites.

social media 140

social media Online Branding Strategy 140

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

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PYMNTS

SEPTEMBER 5, 2019

One of the latest, ongoing trends is the rise of online luxury resale commerce. Not only that, but the luxury online consignment retailer opened a brick-and-mortar store on New York City’s famed Madison Avenue. But even without traditional physical stores, luxury retail is finding new homes — and not just online.

Retail 123

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PYMNTS

AUGUST 22, 2018

When one thinks of French beauty brand L’Occitane en Province , high-tech is probably not the first adjective that springs to mind. The Midtown store will offer an area dedicated to social media and a live feed of the company’s U.S. That virtual ride comes with a hand massage using the beauty brands products.

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PYMNTS

OCTOBER 23, 2020

Much of that was attributed to the closure of Toy R Us, the nation’s largest toy brand which declared bankruptcy in 2017. That decline, for the time being at least, looks to have not only stopped, but actually reversed course. Mattel reported a 10 percent jump in Q3 sales — the biggest increase the company has seen in a decade.

social media 215

social media Video Retail Branding 215

PYMNTS

NOVEMBER 23, 2018

That still holds true, of course, but these days, location increasingly means bringing the store to the consumer — and offering product browsing and shopping opportunities even when consumers aren’t explicitly shopping. Instagram users can also now shop in videos from the brands they follow. clicks to complete an online purchase.

social media 163

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PYMNTS

MARCH 28, 2019

Instead, the brand directly addresses influencers and those aiming to become influencers, whose livelihood literally depends on how well they can outfit themselves. Interestingly, the audience was an evolution for the brand. At the time [2013], ‘influencer’ wasn’t a thing, but I was trying to create this online persona,” Calveiro said.

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PYMNTS

JANUARY 29, 2018

Despite what the movies told him, archaeology was not an interesting course of study for him at all — Mycoskie likened the experience to “watching paint dry.”. The online customer is expensive to attract and not easy to keep. Social Entrepreneurship Done Right. However, he quickly ran into an issue.

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PYMNTS

OCTOBER 17, 2017

Designer resale retail online does not lack for options or enthusiasm. That further admonition to “buy better” has been fertile ground for a host of reselling eCommerce retailers offering the discerning customer access to high-end fashion brands at costs that are not quite stratospheric. You look like an idiot.

Branding 116

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PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

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PYMNTS

JANUARY 22, 2020

The webinar featured Karen Webster from PYMNTS and Amy Parsons, senior vice president of global acceptance at Discover Financial Services and its payments brand, Discover Global Network. Of course, that also means, as Parsons pointed out, that when such consumers are ready to buy something, they are ready to buy it, no matter where they are.

Retail 137

Retail Millennials New York City social media 137

PYMNTS

MARCH 10, 2020

With booking across hotels, online travel agencies, airlines and cruise ships down by as little as 1 percent and by as much as 20 percent, the discounts on flights, trip packages and sailings are coming fast and furious. But, at least early anecdotal evidence from social media says otherwise. “A

Community 150

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PYMNTS

FEBRUARY 18, 2019

Sometime brands hit it lucky, sometimes a very concerted marketing effort makes all the difference — but what flavors define a food trend have heretofore mostly been mysterious. This ensures the best culinary experience and, of course, more Instagrammable food moments.”.

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PYMNTS

MAY 25, 2016

Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment, for seemingly any reason, can blow up into a worldwide phenomenon within the day. Case in point: Since Payne’s video went live, Kohl’s has completely sold out of the talking Chewbacca masks on its online store.

Video 100

Video social media Branding Retail 100

PYMNTS

JULY 31, 2019

Call Blue Apron what you will: a struggling retailer, a comeback kid, a prime example of hype in the online world, a respectable survivor. The opportunity has not gone unnoticed by grocery stores and online delivery services, either, of course. Social Media’s Role. Back to 2012.

Industry 110

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PYMNTS

NOVEMBER 2, 2020

To that end, the Big Tech companies that reported earnings over the last several days — Alphabet ( Google ’s parent), Amazon , Facebook , Twitter among them — showed that eCommerce, and the ads that keep eCommerce top of mind for consumers (and, of course, the corporates that cater to them), are on an upswing. Ads, Catching Eyes.

Google 211

Google Online social media Trends 211

PYMNTS

JULY 31, 2019

Call Blue Apron what you will: a struggling retailer, a comeback kid, a prime example of hype in the online world, a respectable survivor. The opportunity has not gone unnoticed by grocery stores and online delivery services, either, of course. Social Media’s Role. Back to 2012.

Industry 100

Industry social media New York City Retail 100

PYMNTS

MAY 4, 2019

And of course hardly a week passes here at PYMNTS when we are not announcing some new innovation application in the QSR space. The problem, of course, is keeping them all straight — and this points to the bigger problem with big innovations in QSR: just how quickly they become table stakes in the industry.

Innovation 134

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PYMNTS

JULY 21, 2017

Connecting with consumers has seen a significant change over the course of the past few decades. Retailers face competition from companies that used to be their suppliers as consumer brands open dedicated retail chains and online direct-sales offerings,” the analysts said in a McKinsey blog post.

Retail 137

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PYMNTS

DECEMBER 21, 2020

That was in the days before the internet became a staple of daily life, of course. Loyalty, she noted, is earned through a careful continuum of brand positioning and ultimately generating an emotional response among consumers whether they are shopping in store on online. Are firms getting the proverbial bang for the buck?

Data 296

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PYMNTS

JANUARY 13, 2020

Purchases are shifting from individual brands to marketplaces. Scale economies help big players, and brand affinity helps hyperlocal players compete – while brands in the oversaturated middle struggle to differentiate. Foot traffic is flat as digital dominates top-line growth.

Branding 153

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PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

Google 123

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PYMNTS

SEPTEMBER 19, 2016

19) that the one-time giant of online auctions has, in past years, been fighting an uphill battle to make inroads against Amazon, but the strategy will hinge going forward on becoming, well, the “anti-Amazon.”. Next came an online hurdle, as Google’s algorithms changed and eBay’s standing in search rankings slipped.

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Social Assurance

JUNE 12, 2020

From social accounts to search results, if your brand can’t be found online, it’s harder to grow and expand your business. If you want to increase your sales and grow your brand faster, paid online promotions can drive results quickly. Pro Tip: Course corrects slowly when you first start. How to Get Started.

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PYMNTS

APRIL 30, 2018

But the world changed, of course — the digital economy rose and, though people were still using screens to shop from home, TV was no longer the screen of choice. And the the brand isn’t just moving its sales online, but is increasing expanding its businesses there. If you go to other online retailers, it’s a transaction.

Branding 129

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