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Black Friday Data: Amazon Tightens Digital-First Market Share Grip

PYMNTS

Amazon’s grip on the online shopping industry appears to be tightening. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 That dropped to 44.4 It even dropped from Q2 2019 (46.6 percent, Costco at 10.5

Marketing 181
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China’s Millennials Driving Mobile Payments Market

PYMNTS

Millennials in China make the vast majority of the mobile payments taking place, eMarketer reported on Thursday (June 16). In comparison, the U.S. Mobile device users ages 21–29 and 30–39 are leading the charge in the country’s mobile payments adoption. percent annually to reach 195.3 million users in 2016. can claim only about 37.5

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309
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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

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Toys”R”Us, Millennial Moms And In-Store Omni — Oh My!

PYMNTS

And though men have made up some ground on the domestic front, millennial moms are still a force to be reckoned with. As it is in nearly every other generational subsection, millennial moms love mobile. How this cohort goes about shopping has also predictably changed with the generations.

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DATA: Digital-First Consumers Want The COVID-19 Vaccine, But It Won’t Change Their Digital-First Habits

PYMNTS

market as soon as this month. Younger generations are less interested in getting a vaccine, as nearly a quarter of Generation X consumers and nearly 23 percent of bridge millennials are not interested in getting the vaccine. percent of those who are shopping for groceries online for curbside pickup say they will likely get the vaccine.