Black Friday Data: Amazon Tightens Digital-First Market Share Grip
PYMNTS
DECEMBER 1, 2020
Amazon’s grip on the online shopping industry appears to be tightening. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 That dropped to 44.4 It even dropped from Q2 2019 (46.6 percent, Costco at 10.5
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