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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Reimagining The Bank As A Technology Company

PYMNTS

Intimidated by the scale and cost of a massive technological overhaul, large financial institutions (FIs) may approach their digital transformation (DX) journeys gradually, targeting various areas of operations to modernize one-by-one. “Banks are technology companies,” Rio Tinto recently told PYMNTS.

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Improving User Experience and Increasing Security through Sign in with Apple

Perficient

At Apple’s 2020 Worldwide Developer’s Conference, Apple debuted “Sign in with Apple”, a new feature that allows users to sign in to apps and websites that use this feature, using an Apple ID. This significantly improves the end-user experience by simplifying the sign in process. How Does It work? That’s all there is to it!

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How B2B Payments Balances Compliance With A Better User Experience

PYMNTS

one of the largest FinTech hubs of the world today, initiatives like Open Banking demonstrate the opportunity for regulatory mandates to encourage innovation and competition — even in markets where such regulatory mandates don’t exist. Achieving A Better User Experience. With the U.K. he told PYMNTS.

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Verizon, Microsoft Partner To Accelerate 5G Technology

PYMNTS

Touting 5G data speeds that are already 25 times faster than current 4G technology (and will eventually be 100 times faster), the two companies said the security, reliability and ultra-low lag times will bring increased efficiency and reduced costs. Making 5G a Reality. Samsung’s View. The 5G Killer App Debate.

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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Maximize Growth with Optimizely Tools: A Strategic Approach

Perficient

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251