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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. But for most community banks, building a trustworthy brand isn’t a conscious effort. But for most community banks, building a trustworthy brand isn’t a conscious effort.

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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. We can take that data and we can reach that person online,” Catalano says. “If

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Facebook Announces eCommerce Initiative To Support Black-Owned Businesses

PYMNTS

To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States. The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. Here’s a preview.

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Visual Storytelling: Design Eye-Catching Graphics

Perficient

In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Use Canva.com As a Go-To Graphics Resource.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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AI fraud challenges: How to guard against losses

Abrigo

In combating AI fraud, it is imperative to consider that successful phishing or smishing expeditions, or illicit dark web transactions, often result in criminals gaining access to unsuspecting individuals’ online banking credentials. You can also proactively prevent fraud losses and protect your community with fraud detection software.

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