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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. How to join the Social Bankers. ? By Julie Kendrick.

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Using Ethical AI To Turn Citizens’ Information Into Insight

PYMNTS

The wisdom of crowds, gleaned from social media, can paint a gestalt picture of how a government agency’s, bank’s or retailer’s efforts are being received on the ground, so to speak. The review, the opinions, thumbs up and down, and information passed in 240-character bytes are too far-flung, and constant, to monitor effectively.

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Executive Order Looms For Social Media Firms On Content? 

PYMNTS

As noted last week, the draft order, which was seen and reported by CNN , would place the Federal Communications Commission (FCC) in charge of how marquee names such as Facebook and Twitter show what is on their sites. In the UK, Too. Three individual employees have been fined, with penalties ranging from $1,469 to $7,344.

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Silicon Valley Bank Failure – Lessons in Interest Rate Risk Management

South State Correspondent

There will be much more discussion and information written on this bank’s collapse, as well as the shutdown of Signature Bank and the story about Sterling Bank, and perhaps others in the weeks and months to follow. Notably, most community banks’ duration risk is in the loan portfolio.

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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Banks can also employ first-party data to build predictive models that can inform their marketing efforts.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? So, how can you take advantage of this reinforced media connection? What’s your end goal? lighting and sound.