South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed.

Branding 195

Branding Marketing social media Community 195

Independent Banker

FEBRUARY 28, 2023

Photo by Chris Williams For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness. True relationships withstand the test of time, and such is the case with the community bank/customer connection. I hope to see you there!

Community Bank 153

Community Bank Honolulu Community Hawaii 153

Jeff For Banks

JANUARY 14, 2021

In June of 2008 I gave a speech titled "The Death of the Community Bank" and in that speech I made predictions. Much like the General Store fell victim to the supermarket and the lumber yard fell victim to Home Depot, I predicted the community bank that did not pick targeted customer niches or develop product expertise will meet it's doom.

Community Bank 130

Community Bank Community FDIC Strategy 130

Independent Banker

JUNE 30, 2022

We asked community bankers and experts for their advice on ensuring employees feel a sense of belonging. If community banks put in the effort to foster a sense of belonging, the result is a stronger workplace culture, greater employee loyalty and, ultimately, a better experience for customers. By Roshan McArthur.

Community Bank 91

Community Bank Community Leadership Millennials 91

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139

Community Community Bank social media Security 139

Independent Banker

DECEMBER 31, 2021

Independent Banker ’s annual Community Bank CEO Outlook survey reveals how community bank leaders plan to leverage today’s deposit-laden banking environment to grow this year. Janet Silveria, Community Bank of Santa Maria. So, what’s at the top of community bank leaders’ to-do lists? What changes will 2022 bring?

Community Bank 144

Community Bank Community Lending Louisiana 144

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

How To Examples Resources Community Bank 195

South State Correspondent

MARCH 28, 2024

By partnering with community leaders, state and federal agencies, local commissions, and commercial customers, banks can be an effective conduit to leverage this public capital better while making sure the funds are fully utilized effectively in the communities we serve. For example, under the Tech Hub initiative by the U.S.

America 195

America Strategy Taxes Community 195

Perficient

NOVEMBER 10, 2020

These are just a few examples of how I’ve been able to give back to the community in ways that are personal to me, and that’s something that’s true across Perficient. Our colleagues are incredibly active in giving back to their communities in meaningful ways that are personal to them.

St. Louis 294

St. Louis Community Missouri Leadership 294

South State Correspondent

MARCH 13, 2023

The abrupt collapse of Silicon Valley Bank (SVB) is a stunning example of bank leadership not understanding interest rate risk, running into trouble with an inverted yield curve, and ignoring the impact of a severe monetary correction on long-duration assets. Notably, most community banks’ duration risk is in the loan portfolio.

Risk Management 221

Risk Management Management Community Bank Community 221

PYMNTS

OCTOBER 4, 2019

As one example, the FinTech Adyen has seen its value double in Amsterdam since it started trading in the middle of last year. Last year , Finastra acquired Malauzai , a provider of mobile and internet banking solutions for community financial institutions (FIs). based community market customers and Malauzai’s non-core U.S.-based

Fintech 197

Fintech Community Bank Community Leadership 197

PYMNTS

SEPTEMBER 23, 2016

The app will enable community financial institutions (CFIs) to compete with larger financial institutions by providing their business banking customers with iOS and Android access to this secure and easy-to-use account management platform. NCR announced on Thursday (Sept. 22) it launched a new app dubbed Business Banking Mobile.

El Paso 100

El Paso Community Bank Community Mobile 100

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. By some accounts, the recreational activity market is valued at over $250 billion each year. Better Payment Options, Better Community Connections?

Marketing 115

Marketing Payments Community Millennials 115

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Many accounting-firm websites and marketing materials look similar, making general claims of highly qualified staff and a respected role in the community. Market specifically to your niche. Image by WebVideoMarketing.org.

Marketing 191

Marketing Industry Case Study Groups 191

Perficient

AUGUST 14, 2020

Three leading organizations — Salesforce , Perficient , and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt. We identified Six Key Commitments, and here are the first , second , third , fourth , and fifth articles.

System 519

System Analytics Strategy Guidelines 519

Independent Banker

AUGUST 31, 2022

But equally important is what they should be doing to keep the talented employees that they already have, both to avoid a short-term staffing crisis and to keep the pipeline of leadership full. However, community banks have a big opportunity to stand out from the crowd of potential employers.”. Quick Stat. Put people first.

How To 91

How To Louisville Community Bank Training 91

Gonzobanker

DECEMBER 19, 2022

A few modest examples of the 2022 roller coaster ride: The Fed rate hikes in 2022 totaled 425 basis points. TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. All of you with your hands up… … uh huh. Nobody did.

Community 216

Community Fintech Industry Innovation 216

PYMNTS

APRIL 28, 2020

Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. So half of the value you’re trying to replace, or make good, you know as a marketing term, with very limited television inventory, because usually it’s close to sold out in a healthy economy.”. For example, U.K. No PGA events.

social media 141

social media Branding Examples Marketing 141

Abrigo

OCTOBER 4, 2016

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. Take for example, Bank ABC. For many smaller banks and credit unions, marketing is often put on the back burner.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

DECEMBER 8, 2020

The marketing team at David’s Bridal might like to add to that lyric. Then she builds a loyalty community for her wedding by sharing her diamond number (phone number) with friends, family and wedding guests, so that all of their purchases count toward her account. Because as of Tuesday (Dec.

social media 215

social media Community Retail Leadership 215

Gonzobanker

APRIL 8, 2020

Pages should have calls to action in shareable content like blogs, videos and webinars that encourage consumer and business engagement, and they should be used across digital marketing mediums like blogs, alerts, calling/texting the contact center and auto-scheduling appointments. Email us for a list. Email us for a list.

Leadership 170

Leadership Analytics System Digital Banking 170

Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow. What advice do you have for other community bankers about joining Twitter?

social media 105

social media Leadership Community Community Bank 105

Gonzobanker

DECEMBER 14, 2023

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. We are in awe. Seriously in awe.

Fintech 194

Fintech Community Regional Technology 194

Independent Banker

JUNE 30, 2022

Last year, community bank loan producers were faced with both record-low interest rates and a glut of deposits. But as they always do, they came through for individuals and businesses in their communities with a combination of personalized service and prudent risk management practices. Bunnell; and Doug, Genelle and Jagger Jones.

Community Bank 172

Community Bank Community National Philadelphia 172

Social Assurance

JULY 1, 2021

Almost every financial brand prioritizes community engagement. While every community is different, there are a few building blocks that consistently play a prominent role. While every community is different, there are a few building blocks that consistently play a prominent role. Community can exist both on and offline.

Community 15

Community Branding social media Strategy 15

Gonzobanker

NOVEMBER 9, 2022

Banks should be reviewing the market offerings from players like SEI, FIS, Fi-Tek, Infovisa, Innovest (now part of SS&C), and Accutech and more closely examine the rise of outsourcing the back office – which goes by many names including “back-office processing-as-a-service” (BPaaS), “business process outsourcing” (BPO), and “Opsourcing.”.

Management 156

Management Community Bank Strategy Technology 156

Perficient

MAY 21, 2021

Perficient Bright Paths is a program designed to advance STEM education and career opportunities for underrepresented constituencies and communities. With so many amazing examples of ingenuity, we are breaking our Bright Paths student profiles into two posts. Deepti Dhar’s Bright Paths Project: Welcome to Stock Market.

Milwaukee 348

Milwaukee Software Course Detroit 348

Independent Banker

SEPTEMBER 30, 2019

“When community bankers join their voices, they are a powerful force, taking the industry to new levels.”. For the first time in more than 40 years, the Federal Reserve will be standing up a new payments system, the penultimate example of industry change. This new payments system has been a long time in the making.

West Virginia 70

West Virginia Community Virginia Meeting 70

PYMNTS

FEBRUARY 11, 2020

While the Brandless team set a new bar for the types of products consumers deserve and at prices they expect, the fiercely competitive direct-to-consumer market has proven unsustainable for our current business model,” the Brandless site stated. So what went wrong? The goal was profitability by 2023.

Branding 150

Branding Operations Leadership Millennials 150

Independent Banker

NOVEMBER 24, 2014

offers a “humanly simple” leadership style of looking out for others. Once he gets his mind set, a plan forms and then becomes a very calculated reality,” offers Tara Salinas, the bank’s marketing and business development officer. I believe in leading by example,” he says. “I Jim Gowen, Merchants & Planters Bank.

St. Louis 105

St. Louis Community Bank Community Leadership 105

Social Assurance

MARCH 26, 2020

As marketers, our world has been turned upside down and the things we are used to messaging about are gone. Even the way we communicate with customers and coworkers has had to change. But what we’ve learned the last couple of weeks is that our communities need us now more than ever. Check Out Our Resources.

Marketing 15

Marketing Community Leadership social media 15

Abrigo

AUGUST 5, 2019

“I don’t think there’s any more important topic at this time in our recovery in the economy and the state of community financial institution management,” said Dave Koch, Managing Director of Advisory Services at Abrigo on the topic of core deposits. This includes knowing if an account will be stable or reactive to specific market conditions.

Management 150

Management Study Strategy Trends 150

Independent Banker

JULY 29, 2016

The demand for professional development opportunities for community bankers has never been greater. Last year Community Banker University’s eight certification programs provided more than 4,000 community bankers with highly tailored training.

Minneapolis 70

Minneapolis Community Bank Community San Antonio 70

William Mills

SEPTEMBER 1, 2016

Competing against large, national banks’ seemingly endless marketing budgets and strong brand recognition for consumer market share continues to be a primary focus for credit unions. With all the marketing noise out there, getting the attention of prospective members can be a daunting task. Thought Leadership.

Leadership 40

Leadership Community social media Marketing 40

Gonzobanker

DECEMBER 22, 2020

And how did community banks and credit unions respond to the COVID craziness? Our clients showed banking at its best – obsessed with customer well-being, good corporate citizenship, and strong community focus. Jill is continually demonstrating just how loud a $300 million community bank can roar! Bravo Brett and team!

Idaho 172

Idaho Community Industry Strategy 172

FICO

MAY 24, 2021

A new report released today by FICO and market intelligence firm Corinium, entitled The State of Responsible AI , finds that most companies are deploying AI at significant risk. With worldwide revenues for the AI market (including software, hardware and services) forecast to grow 16.4% The short answer: not great.

Study 98

Study Leadership Regulation Analytics 98

Independent Banker

SEPTEMBER 25, 2014

A community bank’s practical guide to compliance cost control. Few community banks have the luxury of ripping and replacing their entire compliance management strategy, leaving many executives on the hunt for practical tips. Complicated or not, one thing is certain: Community banks can’t afford to skimp on their compliance efforts.

Community Bank 105

Community Bank Compliance Community Resources 105