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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The Holy Quest for CRM in Anytown, USA

Gonzobanker

Once upon a time, First Southern Farmers, Merchants & Community Bank & Trust (or FSFMCBT, for short), a community bank in Anytown, USA, was renowned for its neighborly charm. You see, several of these good-hearted bankers had fallen under the influence of Gerald A. Fast forward to modern times, when Thomas B.

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CoPilot for Banks – 7 Steps Before Integrating Generative AI

South State Correspondent

While it is tempting to sign the contract for Copilot at a starting cost of $30 per person and distribute the technology bank wide, bank management should understand the greater context of the strategy and investment. The Copilot for Banks is pretrained for an enterprise and includes the specific data of the Bank.

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CRE risk management: Navigating hazards and opportunities

Abrigo

WATCH Takeaway 1 Banks and credit unions are critical sources of capital for businesses in their communities, so how institutions assess CRE credits matters. But that might not be the best move for your financial institution or your community. They explained adopting a more nuanced approach during a recent Abrigo webinar for bankers.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability.

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What #Banking Trend Will Have the Greatest Impact on Your Bank?

Jeff For Banks

This was the question posed to Bank Profitability students as part of the Oregon Bankers' Association's Executive Development Program (EDP). These were up-and-coming bankers, the future leaders of our industry, identifying industry trends that will have the greatest impact on their bank, in no particular order.

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Charles Potts: Unlocking better customer connections

Independent Banker

That’s why we’ve spent the past three years educating community bankers on the why of innovation: why bankers should be thinking about innovation, why innovation is a top priority in a digital-first environment and why now is the time to act. Your marketing capabilities must fit your community bank and your customers.