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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. HIPAA is serious.

Data 493
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Harness the Power of Connecting Marketo Engage and Magento Commerce

Perficient

To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. To elevate your internal systems to provide this experience, you need to connect your commerce and marketing automation platforms. Another great feature of Magento is the large developer community. Marketo and Magento.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

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Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Download this perspective to learn about the: - Necessity of marketing automation - Importance of reviewing and utilizing customer data - Benefits of optimizing collected analytics - Growing need for digital engagement

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Can you show me some data or proof points on how the company has helped retailers? — as if they were on a social network. Started with # (who?)

Branding 103
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community. Last year, data from Harmon.ie Software developers saw a huge year in 2017 in terms of initial public offerings (IPOs), with data from Reuters finding more than a dozen B2B software companies going public last year.

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