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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. They’re getting the tools they need to make that step.”.

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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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On Tweeting with Patti Husic, an ICBA Social Media Influencer

Independent Banker

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor.

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NEW REPORT: Is Data The Great Bank Equalizer?

PYMNTS

As the calendar turned to January, banks rolled out new ways for both commercial and corporate banking clients to conduct business by tapping the potential of several new financial innovations. Notable news from the Digital Banking space. Kasisto and Varo Money Inc. About The Tracker.

Data 100