Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Bank of Ann Arbor. Busey Bank. Campaign: Community Promise Month. Seacoast Bank.

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social media Community Community Bank Michigan 96

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

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Community Bank Community Marketing Branding 31

Independent Banker

JANUARY 31, 2023

Photo by Chris Williams [ICBA LIVE is] an opportunity to continue training up the next generation, so I would encourage community bank leaders to join us and bring your rising community continuators with you. The passion I have for community banking was born at ICBA LIVE 2011, which was my first ICBA convention as an adult.

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Independent Banker

MARCH 31, 2022

This Community Banking Month, I invite you to try something new to spread your story. Share a new development, community project or initiative. As community bankers, we know relationships matter. Consider Watermark Bank in Oklahoma City, Okla., It’s about taking that next step to communicate how we engage.

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Oklahoma City social media Memphis Community 161

ABA Community Banking

OCTOBER 29, 2018

it is important for banks to be ready with a social media response when it comes to crisis management Feature Management Financial Trends Duties Technology Social Media People Customers Community Banking Feature3 Fintech.

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Independent Banker

MARCH 31, 2022

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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Marketing Strategies Strategy Marketing social media 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Establish a relationship with the media. Here’s a preview. Similar to audio recordings, remember that you’re on camera.

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Marketing social media Community Bank Video 91

Independent Banker

MAY 31, 2022

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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social media Community Bank Marketing Strategies Community 40

Independent Banker

OCTOBER 31, 2022

At this year’s ICBA LEAD FWD Summit, up-and-coming community bankers gathered from around the country to strengthen their leadership, technical banking and advocacy skills. The leadership conference hosted 26 speakers that helped attendees prepare for the future of banking.

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Fort Worth social media Leadership Conference 91

South State Correspondent

MARCH 13, 2023

Based on the bank’s own filing, and like many banks, SVB did not deploy hedging instruments to manage its securities duration risk. The SVB Takeaway For Community Banks Community banks should continue to monitor their deposit base, liability sensitivities, and duration risks.

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Independent Banker

JUNE 30, 2020

Today, as our country continues to grapple with the COVID-19 pandemic and the heavy hearted weight of racial tensions, we must remember that as Americans, and as community bankers, we have an opportunity to make decisions that will shape our future. Today, consumers and communities need their community banks more than ever.

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Community Bank Community social media National 184

Independent Banker

AUGUST 31, 2022

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

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Capital Payments social media Community Bank 94

Independent Banker

JANUARY 31, 2023

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? So, how can you take advantage of this reinforced media connection? What’s your end goal? lighting and sound.

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Social Assurance

SEPTEMBER 10, 2020

Much like the rest of the country, COVID-19 forced FNB Community Bank to realign its strategy to reflect the message that it is here to help the community get through this. To show its support, one of the initiatives it ran was a donation campaign on social media where it gave its followers input on worthwhile charitable causes.

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Community Bank Community social media Resources 24

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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Marketing social media Video Community 91

Independent Banker

OCTOBER 31, 2020

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

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William Mills

MAY 19, 2016

The Community Bankers Association of Georgia (CBA) held its annual spring meetings in cities across the state which this year included Macon, Hoschton and Albany (pronounced ALL-benie if you’re not from around these parts). The CBA meetings bring community bankers together to discuss opportunities as well as challenges within the industry.

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Georgia Community Bank Community Meeting 41

William Mills

MAY 19, 2016

The Community Bankers Association of Georgia (CBA) held its annual spring meetings in cities across the state which this year included Macon, Hoschton and Albany (pronounced ALL-benie if you’re not from around these parts). The CBA meetings bring community bankers together to discuss opportunities as well as challenges within the industry.

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Georgia Community Bank Community Meeting 41

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Independent Banker

AUGUST 31, 2021

It’s our responsibility to help make our communities better places to live, to help pull people out of poverty and address issues they’re facing. When I consider what differentiates us as community bankers, I’m immediately drawn to the legacy of good we create. Issue a press release with event photos to local media.

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Community Bank Community social media National 91

Banking Exchange

SEPTEMBER 13, 2019

Consumer Credit The Economy Feature Financial Trends Lines of Business Retail Banking Payments Social Media Cards Community Banking Feature3 Online Mobile. "It provides the encouragement people need to vote with their dollars."

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social media Online Cards Community Bank 68

Independent Banker

MAY 1, 2020

“As community bankers, making the next right choice today will ensure we have a strong, flourishing future.”. Our banks have been dramatically affected by COVID-19, but without a doubt, we will weather this storm, because we build our model on relationships that stand the test of time. Where I’ll be this month. Rebeca Romero Rainey.

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Community Bank Community social media Leadership 126

American Banker

JUNE 22, 2016

For some banks, gone are the days of just using social media to update followers on branch hours. Increasingly, banks are using sites like Twitter and Facebook for something much larger.

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social media Community Bank Regional National 49

Independent Banker

JULY 30, 2015

Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor.

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Independent Banker

AUGUST 31, 2022

When Ledyard National Bank in Hanover, N.H., was founded 31 years ago, it was during a time where many community banks were being purchased by larger banks. Decisions were being made by out-of-state folks, leaving the local community without support for or focus on lending, jobs and more. By Tiffany Lukk.

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South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. This is one of the great mysteries of community banking. Almost every community bank touts its commitment to the relationship.

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How To Examples Resources Community Bank 195

South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Independent Banker

OCTOBER 1, 2022

By identifying the preferred banking and spending habits of different generations, scammers can tailor how they reach their targets. We look at community banks’ options for fighting this type of crime. Social media. By Katie Kuehner-Hebert. A cohesive strategy. Baby boomers. Robo calls. Romance scams. Millennials.

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Fraud social media Millennials Examples 133

PYMNTS

JANUARY 18, 2017

As the calendar turned to January, banks rolled out new ways for both commercial and corporate banking clients to conduct business by tapping the potential of several new financial innovations. While community banks continue to struggle to compete with larger banks, these innovations could be starting to turn the tide.

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Data social media Report Community Bank 100

ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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Branding social media Community Bank Marketing 126

Banking 2020

SEPTEMBER 23, 2014

Question: Community branch, personal service, mobile banking—which is the odd one out? For some time now, there have been discussions about the future of community banks in the age of digital banking. By contrast, the very idea of digital communication seems cold and distant and impersonal. Answer: None.

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South State Correspondent

APRIL 23, 2023

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. The root cause of Silicon Valley Bank’s (SVB) failure is poor risk management – plain and simple.

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Long Lasting Ideas

FEBRUARY 22, 2016

And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. If you’re serious about building meaningful relationships for yourself and your bank’s brand, this “old- school social media” speaks volumes. So what’s the point?

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Social Assurance

AUGUST 14, 2020

From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Why should you use national days in your social media content? Highlight Your Community Bank or Credit Union. We can help!

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