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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

Wholesale operations also connect business buyers to more competitive prices than the average consumer would be able to access. The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. A Hybrid Approach.

Marketing 170
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FairFX Charges Into Commercial Cards

PYMNTS

FairFX is looking to grab a bigger piece of the corporate cross-border payments market and, on Monday (March 7), announced new support to help this cause. million from investors to strengthen its operations. According to reports , FairFX Group secured nearly $7.5 The financing was provided by activist investor Crystal Amber Fund.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

“While it’s unclear yet if Papyrus’ e-commerce site and wholesale business will remain in operation, the business will be conducting liquidation sales at its stores.”. But that doesn’t mean greeting cards are going the way of personalized letter-writing paper or envelope openers. Millennials to the Rescue.

Retail 183
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Mastercard’s Vosburg: Trusted Intermediaries Will Drive Consumer Data Aggregation

PYMNTS

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. As consumer-permissioned data sharing continues to grow, data aggregators become crucial allies for banks and credit card companies.

Data 293