PYMNTS

FEBRUARY 2, 2021

The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. Adjusting marketing, sales and supply chain strategies to meet B2B buyers’ specific requirements is only one part of a successful B2B commerce strategy.

Marketing 170

Marketing Strategy Meeting Online 170

The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

Cards 34

Cards Marketing Payments Branding 34

Payments Source

MARCH 28, 2019

Once Apple looked at the state of its existing ecosystem, it identified a space it could uniquely deliver on, and activated the partners needed to make it come to fruition — a perfect example of the concept of ecosystem enablement, argues Frank Kenney, director of market strategy for Cleo.

Apple 129

Apple Company Marketing Strategies Cards 129

PYMNTS

MARCH 8, 2016

FairFX is looking to grab a bigger piece of the corporate cross-border payments market and, on Monday (March 7), announced new support to help this cause. The company reported last April that it secured more than 100,000 new customers — retail customers grew by 40 percent, as did corporate card customers, the firm noted.

Cards 100

Cards Marketing Strategies Strategy Resources 100

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 40

Innovation Cards Marketing Banking Trends 40

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 39

Cards Marketing Branding Fintech 39

The Financial Brand

OCTOBER 7, 2020

New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business. The post How COVID-19 is Remolding Credit Card Marketing appeared first on The Financial Brand.

Cards 32

Cards Marketing Branding Fintech 32

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

The Financial Brand

SEPTEMBER 18, 2023

This article What Credit Card Issuers Can Do as Dissatisfaction with Rewards Rises appeared first on The Financial Brand. What’s the top credit card marketing challenge? What used to be great credit card rewards — like 2% cash back — are table stakes now.

Cards 34

Cards Branding Marketing Marketing Strategies 34

PYMNTS

OCTOBER 8, 2019

Visa has teamed up with business expense management firm Payment Logic to support the use of commercial cards in accounts payable for Australian businesses. The tool is designed to enable SMBs to pay their vendors with commercial cards, even if that vendor does not accept them. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

PYMNTS

SEPTEMBER 17, 2018

Businesses have plenty of choices when determining marketing strategy, but reward-based programs stand out as incredibly impactful options to achieve business goals and drive effectiveness,” Blackhawk Network Marketing VP Theresa McEndree said in a press release.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

Payments Source

JULY 5, 2018

appeals court is the latest of many episodes in a battle between merchants and card brands that has influenced regulations, technology, market strategies and nearly all other aspects of the payments ecosystem. This week's ruling from a U.K.

Marketing Strategies 69

Marketing Strategies Payments Strategy Regulation 69

PYMNTS

JANUARY 19, 2021

This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well. It also means losing a potent lifelong connection with the young person online.

Retail 211

Retail Payments Online Marketing Strategies 211

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Treasury is very well-positioned to handle all of these activities,” added Sinha.

Strategy 295

Strategy Online Payments Management 295

The Financial Brand

APRIL 17, 2020

A rocky road awaits both credit card holders and financial institution issuers as critical credit need meets unprecedented economic turmoil. The post How Credit Card Marketers Have Reached Out During COVID-19 Crisis appeared first on The Financial Brand.

Cards 26

Cards Marketing Meeting Branding 26

PYMNTS

AUGUST 16, 2019

Revolut pointed to the company’s existing offering of commercial and virtual card services as an area of opportunity to expand business spend-related services. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

The Financial Brand

OCTOBER 14, 2019

Initially reluctant to promote another card technology, marketers are scrambling as NFC-powered credit cards begin to roll out in force. The post Surge in Contactless Cards Creates New Challenges for Financial Marketers appeared first on The Financial Brand.

Cards 23

Cards Marketing Branding Technology 23

PYMNTS

MAY 14, 2020

While certain markets are indeed thriving — in particular, eCommerce, digital learning and online gaming — Nanu noted that some businesses will face greater friction than others when adjusting to the reality of a market in which physical interactions with customers aren’t likely to return for some time. .”

Online 174

Online Industry Retail Strategy 174

PYMNTS

JUNE 22, 2017

Days after announcing a collaboration with Wirecard Card Solutions, U.K.-based We were delighted our business account was first to market in the U.K., We’re looking forward to growing Soldo Business across Europe and rolling out our marketing strategy, bolstered by one of the world’s most notable venture firms.”.

Marketing Strategies 100

Marketing Strategies Management Cards Software 100

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. When it comes to a card reader, it’s the shopper that’s interacting with the device and inputting their card as well.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 38

Marketing Branding Cards Data 38

PYMNTS

JUNE 30, 2016

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. A similar pattern exists for banking, life insurance, mortgage lending, credit cards and even investment firms. The answer may surprise you.

Marketing Strategies 102

Marketing Strategies Study Meeting Strategy 102

PYMNTS

JANUARY 20, 2020

The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. But that doesn’t mean greeting cards are going the way of personalized letter-writing paper or envelope openers.

Retail 183

Retail Millennials Cards social media 183

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The company offers both month-to-month and prepaid plans, with credit cards and PayPal as payment options. The Marketing Strategy . That, Laine says, has proven to be the best marketing channel as of today. You choose from that,” Laine said.

Community 161

Community United States Groups Exercises 161

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 28

Trends Lending Marketing Marketing Strategies 28

The Financial Brand

NOVEMBER 2, 2023

Here’s its marketing strategy for Avvance. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Bank sees potential for merchant-based buy now, pay later programs online, in person and when invoices arrive. This article Why U.S.

Marketing Strategies 33

Marketing Strategies Branding Strategy Online 33

The Financial Brand

APRIL 20, 2021

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. Here’s how financial institutions can build on that.

Millennials 35

Millennials Cards Meeting Branding 35

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. As consumer-permissioned data sharing continues to grow, data aggregators become crucial allies for banks and credit card companies.

Data 293

Data Innovation Big Data Marketing Strategies 293

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever. Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. Commercial Cards. It’s not everyday that the B2B payments space sees innovation in corporate cards, but Spendesk, based in France, is giving the industry a little boost. France and India.

Fintech 100

Fintech Cards Mobile Capital 100

PYMNTS

OCTOBER 13, 2016

In a press release , Loyalzoo said it will use the investment to focus on executing its go-to-market strategy and pipeline, growing U.S. We are seeking investment to ensure we can roll out as widely and quickly as possible to meet the demands of the market. The independent retail market is a major opportunity for Loyalzoo.

US 100

US Retail Marketing Strategies Security 100

The Financial Brand

DECEMBER 9, 2021

The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers. The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Cards 36

Cards Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 1, 2020

Don't stand in the shadows of major card issuers' highly promoted programs. The post How Smaller Institutions Can Grab Credit Card Business Back from Megabanks appeared first on The Financial Brand. The COVID-19 recession has upped receptivity to fresh offerings.

Cards 37

Cards Branding social media Marketing Strategies 37

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. David Weiss, president of YapStone , shared with PYMNTS some big misconceptions about market specialization.

Fintech 130

Fintech Marketing Strategy Payments 130