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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. Case Study. And in the case of payment networks, the payment type, coupled with the particulars of the loyalty arrangement, is a particularly compelling sales pitch.

Analytics 309
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Report: Strategic Payment Investments Give FIs, FinTechs Innovative Payment Options

PYMNTS

Safety-minded consumers the world over can now be seen tapping contactless cards, scanning QR codes or utilizing voice ordering technologies to make purchases without potentially putting themselves or others at risk of contracting the virus. The Beyond The Card: Toward The Cardless And Contactless Future report, a PYMNTS and i2c Inc.

Report 300
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Case Study Spotlight: Thinking Differently About Loyalty

FICO

In 2013, when a major Canadian grocer was preparing to launch its first loyalty program, millions of Canadians already had loyalty cards from other grocers — yet grocery sales dropped 0.4% Predictive and prescriptive analytics determine how to make the best use of available marketing funds. industry-wide.

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The Top 20 Deposit-Rich Industries for 2023

South State Correspondent

Increasing Deposit Balances and Profit Consider this case study – customer acquisition costs for a company that provides security guards and patrol services are about $8,000. Banks can combine niche marketing with our three rules around getting your deposit promotions right HERE.

Industry 195
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Marketing tips to boost your valuation business

Abrigo

Small Business Administration (SBA) offers several case studies of various business owners who boosted their marketing, and many of the techniques can be applied to generating new clients for valuation professionals. Try to incorporate networking and marketing with activities you already enjoy. Are you a golfer?

Marketing 150
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Turkey to be cashless by 2023

Chris Skinner

Nevertheless, from a financial markets point of view, it’s a fascinating place. Payments in Turkey, an ever-growing market… by Soner Canko, CEO of BKM Turkey, at the crossroads of Europe and Asia, has a banking sector that defies expectations. Fifteen years ago, only 9 per cent of total household consumption was through cards.

National 300
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Recap of Money 20/20 USA 2023 and 10 Banking Thoughts

South State Correspondent

The topics were perfect, and there were some great case studies, but the substance was standard, bordering on underwhelming. Identity management, ID proofing, preventing account takeovers, limiting card-not-present risk, the rise of social engineering on remote workers, and more cyber-crime-as-a-service offerings had most of the buzz.