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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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How Friendly Friction Builds Better Banking Experiences

PYMNTS

According to a recent study by Citibank , 31 percent of consumers use their mobile banking app more than any other — placing mobile banking behind only social media and weather for most frequented mobile destinations. Consumers’ preferences are undeniably shifting digitally when it comes to banking and financial services.

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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

As noted in the study, larger financial institutions outpace smaller brethren when it comes to grabbing market share, largely through the competitive advantage of hefty IT budgets that get new products to market with haste. As millennials rise through the ranks and within the ranks, we see the rise of what he termed “digital natives.”.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

By providing visitors a way to directly interact through comments, “likes,” re-posts and more, an institution can deliver a more personal and credible user experience. Capitalize on trends – Social media is filled with trends that can translate to marketing opportunities, whether it be memes, pop culture references or news topics.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” A host of startups have emerged to capitalize on this trend. Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so.).

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