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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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How two fintechs are climbing back from the downturn

American Banker

MoneyLion and Pagaya, which were among the many payment companies that fought headwinds in the past two years, are using product and capital markets strategies to help them recover.

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Banks positioned for M&A wave following Q1

BankInovation

Financial institutions that think about efficiency and growth when considering tech spend can respond quickly to merger and acquisition opportunities, Danny Baker, vice president of market strategy at technology provider Fiserv, told Bank Automation News.

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PUMA To Capitalize On eSports Trend With Cloud9 Partnership

PYMNTS

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

Trends 101
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TouchCR Enables Intelligent Marketing

PYMNTS

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100
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Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The hiring comes on the heels Lunchbox’s most recent capital campaign, which raised $2 million in seed funding.

New York 326