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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study

The Financial Brand

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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Skincare Startup Fights The Good Fight For Its Future

PYMNTS

Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. At organic skincare company Nuria , that sense of community is built into its DNA. Her current marketing strategy is meeting the consumer online.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

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Ripple’s XRP Value Spikes While Fundamentals Questioned

PYMNTS

There’s a lot of XRP out there, which in turn means the market cap for the crypto is now about $26 billion, and which means it is the second weightiest crypto, by market cap, behind the marquee name bitcoin and ahead of Ethereum. And I think some in the crypto community have been very much, ‘How do we destroy the government.

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Marketing and Compliance Report Key Takeaways

Social Assurance

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. On top of that, MacKrell said the government is not sufficiently enlightening the small business community about the risks of online lenders.

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