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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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TouchCR Enables Intelligent Marketing

PYMNTS

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. The TouchCR platform was born out of the desire to be able to serve a consumer who is increasingly omnichannel, said Chief Innovation Officer Ritchie Hale.

Marketing 100
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HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

Buxton previously worked for cloud application monitoring platform Datadog as VP of finance, where he led the company to a $9 billion valuation and a current market capitalization of upwards of $25 billion, with the number of employees growing from 100 to 2,000 during his tenure, the release says.

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Rewards app Ibotta closes Series D round, in talks with ‘large banks’

Bank Innovation

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170
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FICO World 23: Unleashing the Power of FICO Platform

FICO

As a company we have spent a tremendous amount of capital and resources, in building and developing what is going to be a platform that will power this vision. Innovation is incredibly important. There is no growth without innovation. There is no growth without innovation. Innovation is the key to growth.

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Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Cybersecurity returned to the top of the B2B startup investment list as three companies in the enterprise security realm landed nearly half of the $246 million in B2B venture capital this week. Commerce Ventures, Flint Capital, Two Sigma Ventures, Synchrony and Sorenson Capital also participated, according to reports.

Security 189