PYMNTS

OCTOBER 18, 2020

Buxton previously worked for cloud application monitoring platform Datadog as VP of finance, where he led the company to a $9 billion valuation and a current market capitalization of upwards of $25 billion, with the number of employees growing from 100 to 2,000 during his tenure, the release says.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.

Marketing 41

Marketing Branding Data Marketing Strategies 41

PYMNTS

APRIL 16, 2020

Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. However, the contribution is the latest iteration of a two-pronged business model for the brand. We’re genuinely trying make a difference.”.

Branding 160

Branding Community Strategy Online 160

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round.

Branding 108

Branding Columbus Exercises Chicago 108

The Financial Brand

MARCH 1, 2021

The post New Tool Helps Banking Providers Capitalize on Charitable Giving appeared first on The Financial Brand. Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships.

Tools 32

Tools Capital Branding Marketing Strategies 32

PYMNTS

FEBRUARY 3, 2020

And in leveraging Amazon’s scale as a platform — with millions of small to medium-sized businesses (SMBs) and even micro-sized businesses hawking pretty much everything under the sun — it might seem a “slam dunk” if, say, a financial industry powerhouse were looking to bring small business loans to a new market.

Lending 146

Lending Apple Study Online 146

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. Weird” is a currency in this world.

Kentucky 101

Kentucky Las Vegas social media Branding 101

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. And the cost of entry into the market is low for them. percent between 2014 and 2016.

Payments 150

Payments Customer Experience Survey Capital 150

Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. And there’s little things that make a difference in communicating the bank’s brand.

Marketing 40

Marketing Nashville Tampa Community 40

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.

Digital Banking 30

Digital Banking Branding Capital Marketing Strategies 30

Gonzobanker

OCTOBER 26, 2021

It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Banks need to do the work to treat ESG impact statements seriously and better communicate their social responsibility outcomes as part of the heart and soul of the organization’s brand and culture.

Leadership 97

Leadership Compliance Strategy Branding 97

PYMNTS

SEPTEMBER 22, 2016

Canada’s Intact Financial and China Pacific Insurance, New Enterprise Associates, First Round Capital, Mitsui and SV Angel. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into. Who were all these funders? Quite a few.

Pennsylvania 100

Pennsylvania New Jersey Oregon Policies 100

The Financial Brand

APRIL 10, 2024

appeared first on The Financial Brand. appeared first on The Financial Brand. Here’s What That Means for Banks. Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions. This article Gen Zers Aren’t Going to College. Here’s What That Means for Banks.

Branding 35

Branding Marketing Strategies National Capital 35

PYMNTS

FEBRUARY 16, 2018

“As a result, our eCommerce business is now approximately $1 billion in annualized retail sales, and we are well-positioned to capitalize on what is sure to be a dynamic future in this space,” Nooyi told investors. Early days – still too early to declare any CPG brand right or wrong. Is it the right solution?

Retail 124

Retail Branding Mobile Strategy 124

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition.

Regional 109

Regional Retail Branding Marketing 109

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. With small business, there is a tremendous need for access to capital. While this is true everywhere, this is a particular challenge in a market like India. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

The Emmerich Group

MARCH 18, 2013

If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They learned it in marketing school. So should you fire the people in marketing?

Marketing 28

Marketing How To Branding Strategy 28

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Both have access to significant financial capital to scale far beyond what’s available to even well-funded startup challengers. Table of contents: Market map: the startups disrupting retail & commercial banking. Incumbents Play Catch-Up.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Targeted at Marketing, execs, lines of business owners, etc. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. 09:43 am iBank Marketing – [link].

social media 40

social media ATM Mobile Customer Experience 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

Marketing 78

Marketing Data Analytics Examples 78