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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Rite Aid Rebrands, Reconfigures Retail Experience

PYMNTS

The new branding centers on pharmacists and a more holistic approach to health and wellness. The new branding and ad campaign position Rite Aid pharmacists as whole health advocates within their communities. The company is also upgrading its digital experience.

Retail 173
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Subscription Commerce Conversions Hit Highest Level In Over A Year

PYMNTS

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience. million individuals currently hold streaming, education and training, digital media or consumer retail product subscriptions, but 27.4 the highest in five quarters.

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Bye Bye Bougie: Curtsy Offers Closet Strategies For Gen Z

PYMNTS

One area where Curtsy has tried to update the reselling process is by reducing the friction that users experience on other re-selling platforms, such as listing, selecting options, photographing your stuff, and then pricing it, followed by fulfillment on the backend after a sale goes through. Building The Brand.

Strategy 192
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Telehealth Service Puts A Retail Spin On Its Business Model

PYMNTS

We support billing, scheduling, credit card processing, unlimited training and customer support.”. As a direct-to-consumer (DTC) brand, Fruit Street constantly conducts A/B testing across its website and advertising campaigns to improve the user experience.

Retail 242
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Nike Leads Retail Into The Great Reboot

PYMNTS

And it’s stunning that Nike sees a need to reboot a brand that just took second-place to P&G in the Marketer of the Decade award during the virtual Cannes Lions International Festival of Creativity. The first is the OneNike platform, which attracts consumers to apps, like its Nike Training Club or the SNKRS eCommerce app.

Retail 203
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Should QSRs Be Scared Of ‘Ghost’ Restaurants?

PYMNTS

The latest PYMNTS Order to Eat Tracker highlights how several major brands are embracing (or resisting) third-party delivery services, new models and new ordering solutions in an effort to win over customers. The virtual restaurant business model is becoming increasingly popular as technology improves the user experience.