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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Subscription Commerce Conversions Hit Highest Level In Over A Year

PYMNTS

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience. million individuals currently hold streaming, education and training, digital media or consumer retail product subscriptions, but 27.4 the highest in five quarters.

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Bye Bye Bougie: Curtsy Offers Closet Strategies For Gen Z

PYMNTS

There’s no denying that consumers of all ages are increasingly comfortable shopping online, but when it comes to younger, digitally native customers, it turns out they’re also increasingly comfortable selling online, too. Building The Brand.

Strategy 192
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Should QSRs Be Scared Of ‘Ghost’ Restaurants?

PYMNTS

Cloud kitchens, sometimes called KaaS (kitchens as a service) or ghost kitchens have emerged as a new model, driven by the rise of online ordering and delivery services. Recent data indicates that consumers increased their spending on online food delivery in 2019 by almost 15 percent year over year.

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Nike Leads Retail Into The Great Reboot

PYMNTS

And it’s stunning that Nike sees a need to reboot a brand that just took second-place to P&G in the Marketer of the Decade award during the virtual Cannes Lions International Festival of Creativity. The first is the OneNike platform, which attracts consumers to apps, like its Nike Training Club or the SNKRS eCommerce app.

Retail 203
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Visa: Why Consumers Are In Control At The POS

PYMNTS

It was an experience anchored in a fixed location that was dependent on and defined by power and connectivity capabilities. Over the past 10 years, the point of sale has been evolving as mobile technology has trained consumers to expect richer interactions while enabling the processing of the transaction to “come to them.”

eBook 162
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Physical Retail Isn’t Dead – The Physical Store Model Is

PYMNTS

That’s because they’ve trained consumers over the last half decade that walking into a store isn’t as nearly as satisfying or productive an experience as shopping online—and not necessarily from those same traditional players. And it did so via a channel that was not at all conducive to a digital shopping experience.

Retail 198