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The Problem With Customer Opinion Surveys and Strategy

Alex Jimenez

For the past few years I’ve noticed that more and more banking and banking technology articles about the future of banking seem to be informed by dubious claims. The writers derive these claims from customer opinion polls and immediately jump to conclusions without understanding survey methodology. What could explain such a difference?

Survey 87
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Survey: US Retailers Face Fraud, Currency Barriers In Global Online Sales

PYMNTS

A new survey has found that the biggest obstacles hindering online retailers from doing business abroad is fraud prevention, and currency and payment processing. However, the survey reported that less than half of U.S. and more than half of online shoppers have already purchased goods outside their country.

Survey 101
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Oracle Retail: Shoppers Value Control In Retail Technologies

PYMNTS

A new study from Oracle revealed that consumers are more willing to engage with brands that offer new retail technology if they are able to exert control over their experience. This signals brands to focus on building a strong foundation to win trust.

Retail 101
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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. The latest research shows 40 percent of surveyed shoppers report doing fewer activities in stores and more activities online — this is up from the 12 percent who reported doing so on March 6.

Retail 295
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Latest Consumer Survey Doesn’t Show Good News For Shopping Malls

PYMNTS

Our latest PYMNTS COVID-19 Tracker – a survey of thousands of U.S. It turns out social distancing isn’t just a government order, but is also a real concern to consumers – and a potential hindrance to retail recovery. And that’s up from the 138 days we found in a survey conducted on March 17, just as the shutdowns were taking hold.

Survey 155
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Retailer Gap Partners With BNPL Platform Afterpay To Boost Holiday Shopping

PYMNTS

Buy now, pay later (BNPL) payments platform Afterpay is teaming up with retailer Gap to offer flexible spending options as the holiday shopping season gears up. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By It also teamed up with major retailers across the U.S.

Retail 222
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Retail 2022: Digital Taps Pent-Up Consumer Demand

PYMNTS

For retailers, it is a time of reexamination. Digital-first or digital-native retailers made it so. Retail’s own performance reflected that shift. Brands fast-tracked their own direct-to-consumer efforts as stores were no longer the reliable distribution outlets they once were. and Brazil.

Retail 295