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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Designing with accessibility in mind creates a better site/experience for all users. Using text instead of images when possible.

UX 531
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Four Things To Know About Balancing UX And Security In eCommerce

PYMNTS

Here are four key takeaways to glean from the report: Consumers value security above user experience. Consumers are likelier to place their trust in brands they recognize, but Linden said they should not do so blindly. It’s only natural, he said, that the number and magnitude of these breaches is making consumers cautious.

UX 116
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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The New Lending Fintech Bonanza

Gonzobanker

And the industry’s two largest fintech providers, FIS and Fiserv, reported organic revenue declines largely due to economic impact to the payments market. It was into this world that the much celebrated digital lending fintech OnDeck recently sold to Enova for $90 million, a virtual fire sale at way under 1X OnDeck’s revenue.

Lending 158
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

Make a mobile banking wireframe so a customer can report a problem at a specific branch. What are common UX issues for bank web pages? Customers can better get data on subscriptions, brands, cash flow, and changes. How should I pitch treasury management services? How would a motivational coach help a customer to save more?

Tools 370
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Credit UX: Starter Loans from Self Lender

Fintech Labs Insights

But until landlords are required to report payment info, it’s up to the renter to get the info to the bureaus at a cost of about $100 annually (see options here ). The total “loan” and repayments are reported to the three major credit bureaus. credit bureaus are now allowing rental history to count towards your credit score.

UX 12