More Than a Brand Steward: The Redefined Role of CMO
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.
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