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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Facebook Could Lose Accreditation Of Media Rating Council

PYMNTS

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

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Instagram Tests The Ability To Shop In-App

PYMNTS

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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Amazon’s Social Network Spark Goes Dark

PYMNTS

In other social media shopping news, photo and video sharing social media platform operator Instagram was reportedly launching a trial of a program that would enable consumers to shop and check out through its app per news in March.

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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

The benefits of the industrial revolution accrued to shareholders, management, and workers that could be trained to become operators. Bank marketers that start training now will become AI operators in the very near future -measured in days, not years. Sometimes it takes effort to find the right image for bank content.

Marketing 195
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure.

US 294