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Banks turn employees into social media envoys

American Banker

Truist, First National Bank of Omaha and Peoples Bank in Washington state are finding creative ways for loan officers, financial advisers and others to become ambassadors on platforms including Facebook and Instagram.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

9) Brand Matters: SVB had one of the best brands in banking. You did not see this kind of support during the failure of Washington Mutual, and you didn’t see it with Silvergate or Signature Bank. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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Despite Scandals, Advertisers Stick With Facebook

PYMNTS

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. The company even dealt with reports that it had a relationship with an opposition research firm in Washington. 2018 was a tough year for Facebook.

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Is #donate The First Step To #buy?

PYMNTS

When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Portable Hashtag. percent, plus $.30 percent, plus $.30

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Scammers Hawking Bogus Libra Currency, Even On Facebook

PYMNTS

The social media giant is now compelled to address a growing number of fabricated exchanges associated with its digital asset, The Washington Post reported on Tuesday (July 23). The fake communications reportedly feature Facebook’s logo, branding, photos of Mark Zuckerberg or Libra’s official marketing imagery.

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Pinterest Gains Advertisers As It Competes With Other Social Networks

PYMNTS

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity.

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Chris Lorence.